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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. This differs substantially from the expectations of Gen Z and millennials who crave a more personalized experience.

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Celebrate World Tourism Day

Smart Meetings

The industry can anticipate the need for investment in education and skills as their workforce looks towards welcoming millions of graduates and adding 800,000 jobs requiring vocational training by 2030. Finally, innovation, technology and entrepreneurship are vital to upskill the tourism workforce, especially for young people and women.

Tourism 246
MICE professionals

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Meeting Professionals in the Caribbean

Smart Meetings

Incentive Travel Trends Explained Stephanie Harris The event kicked off with Incentive Research Foundation (IRF) President Stephanie Harris explaining the findings of the latest Incentive Travel Index report and the biggest challenges we face as an industry. The overall workforce is changing as veterans retire,” she observed. “We

Meeting 237
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IRF Highlighted the Humanity in the ‘Incentiverse’

Smart Meetings

In fact, she pointed to results from the recent “ Attendee Preferences for Incentive Travel ” report that showed 64% of Gen Z and millennials found incentive travel to be “extremely motivating,” more than their older counterparts. We are in a race to make it easy to do business together,” he said. We make a difference,” she concluded.

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New Report Finds B2B Event Attendees Are Getting Younger

Endless Events

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. I think that’s a pretty clear indicator that the workforce is having this shift. The younger generations within these workforces are probably more prone to attend these events and are more willing to travel as well.” “I’m

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IRF: Incentive Travel ‘Very’ or ‘Extremely’ Motivating for Millennials

Smart Meetings

Remote Workforce Driving Demand for Incentives The Incentive Research Foundation underlines that the U.S. Meaningful rewards are more important than ever for Gen Z and remote workers In the age of Apple, AI, bytes, bits and working from home, incentive travel today is more important than ever.

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Get Ready for the ‘New Wave’ of Next Gen Attendees

Convene by PCMA

A new wave of event attendees is on the horizon and signals a paradigm-changing generational shift, according to a report released today by global event company Freeman. Gen X, the second-biggest generation in the workforce, isn’t large enough to pick up the leadership baton being passed by the boomers, Holsinger said.