Convene by PCMA

FEBRUARY 7, 2024

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? And have somebody from outside the organization, such as an industry consultant, lead them. Organize pre-event meetings. Organize “no host” dinners.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. It can be done in a variety of ways for a variety of reasons,” Hardcastle-Geddes explained.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? Technology must be executed with greater intention. To delight attendees, you must know what makes them tick. See On the Web.).

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

DCI

MAY 25, 2023

As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.” Daniella advises becoming an expert in some form of technology to make yourself even more valuable. “If Become an expert,” she said.

Marketing 77

Marketing Marketing Tourism Tourism 77

Endless Events

JULY 6, 2020

It’s important that the event owners and members of the organization make it clear why their event will be magical and worth attending. This means better sponsorship opportunities, increased value for your organization, and networking opportunities all across the globe. So get them to put their own marketing tools to good use!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Convene by PCMA

DECEMBER 30, 2021

We didn’t want to have all linear booth space,” said Liz Irving, executive vice president and head of marketing, technology, and customer experience at Clarion Events. “As It was a successful strategy: More than 500 people participated in the webinars, which cost nothing to organize and helped NBAA build excitement for the show.

Public Relations 98

Public Relations Events Communications Communications 98

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%

Management 98

Management Events Advertising Consulting 98

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 149

Sponsors Logistics Vendor Events 149

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. from 10.2%

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We

Media 52

Media Public Relations Publishing Vendor 52

Smart Meetings

JANUARY 1, 2019

More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. During a crisis or a period of negative press, many organizations go dark. Here are the internet and social media trends planners need to know for 2019. Risk Management. That’s a mistake,” Burns says. Mobile Friendly.

Social Media 279

Social Media Media Consulting Sponsors 279

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event organizers can list and promote their events and view sales and statistics.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. And all it takes is some elevated public relations.

Meeting 70

Meeting Publishing Public Relations Planner 70

Convene by PCMA

OCTOBER 22, 2021

When considering our role in fostering sustainability, event marketers and show organizers often target the low-hanging fruit: reducing or eliminating paper and plastic, instituting recycling programs, donating leftover food and supplies, and maybe even minimizing emissions by working with local vendors. Let’s think outside the recycling bin.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

JULY 26, 2021

Editor’s note: PCMA Groundbreakers is an initiative honoring industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and to programs that advance inclusion and equity. Ammons serves as president; Schrader is CEO.

Human Resources 98

Human Resources Networking Public Relations Organization 98

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

AUGUST 7, 2023

The McKinsey report doesn’t gloss over issues that gen AI presents for organizations that “require thoughtful mitigation strategies and governance. Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

DECEMBER 16, 2019

“When it became time to network, the event organizers suggested going up to someone with the same colored dot on their name tag as me. So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. “I’m a nerd. .

Networking 194

Networking Events Conference Platform 194

Motivation Excellence

MAY 12, 2020

It also means that these employees are connected to their organizations. Worker engagement has to do with how involved an employee is in advancing the goals of her organization. We need on-demand technology more than we used to, and we are constantly updating our social media posts, sending texts and chatting online.

Communications 130

Communications Communications Organization Human Resources 130

Bizzaboo

JANUARY 8, 2024

SXSW SXSW is multiple conferences in one, covering various industries such as music, film, technology, and more. Media coverage and PR: Assess how the media and public relations talk about your event. A notable increase in website traffic and conversions indicates that your branding attracted and engaged potential attendees.

Conference 105

Conference Social Media Sponsors Registration 105

DCI

JULY 19, 2021

Destination marketing and economic development organizations can work closely together to develop and shine a light on up-and-coming neighbourhoods and lesser-known assets away from crowds. Many destination marketing organizations are becoming destination management organizations, focusing as much on product development as marketing.

Benefits 52

Benefits Advertising Tourism Tourism 52

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). UA wasn’t designed with our modern technological needs in mind, for obvious reasons.

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). UA wasn’t designed with our modern technological needs in mind, for obvious reasons.

Website 26

Website SEO Public Relations Platform 26