Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023. This will enhance my ability to formulate original ideas and write even more compelling copy. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

MARCH 18, 2024

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone. Yes, building a database that facilitates direct marketing is strongly recommended for most event marketers, but it should be only one tactic of an omni-channel campaign.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. we can gain a better understanding of that industry’s general landscape and its public perception. This enables us to either align with or challenge those findings in our marketing approach.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions.

Tourism 96

Tourism Tourism Marketing Marketing 96

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Interface Tourism Spain

AUGUST 1, 2023

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context.

Tourism 52

Tourism Tourism Marketing Marketing 52

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

DCI

DECEMBER 19, 2022

Development Counsellors International (DCI) is pleased to announce the promotion of Hanna Gbordzoe to Vice President of Content & Social. She leads an ever-growing team with her vast knowledge of digital marketing trends. This expertise is parlayed across content marketing for holistic blog and email marketing programs.

Promotion 75

Promotion Social Media Public Relations Media 75

Travel Daily Media

AUGUST 29, 2023

The Chinese market is traditionally one of the most significant markets to the Maldives tourism industry. Since then, we have observed a remarkable growth in the arrivals from the Chinese market. market share of incoming arrivals. The first direct flight from China arrived in January 2023 following a 3-year hiatus.

Travel 90

Travel Travel Public Relations Tourism 90

Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Tourism eSchool

NOVEMBER 30, 2022

Your brand is the most powerful marketing weapon your tourism business has at it's disposal. You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. By Paige Rowett.

Tourism 93

Tourism Tourism Social Media Website 93

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

Smart Meetings

APRIL 27, 2021

Caleb Sullivan , sales and marketing manager, Jackson County Tourism Development Authority : Developing my career during Covid taught me the importance of patience, flexibility, and resilience—three key lessons that will contribute to our future success. In doing so, we surpassed our expectations.

Tourism 279

Tourism Tourism Communications Communications 279

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Attendees’ priorities are shifting. Experiential Activations, Continued. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JUNE 30, 2022

And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

FEBRUARY 7, 2024

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? If you have identified C-level executives or VIP attendees as a priority, market to them differently than the way you are reaching out to everybody else. In-person experiences?

Attendee 116

Attendee Trade Show Registration Certification 116

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Bizzaboo

JUNE 11, 2023

In addition to providing actual cash, sponsors can help with in-kind marketing support and services during the event. Marketing How are you going to promote your event? Think about content marketing, social media marketing, email marketing, media placements, and other similar expenses.

Conference 59

Conference Insurance Sponsors Social Media 59

The Abbi Agency

JANUARY 20, 2022

The integrated marketing agency firm expands across multiple. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing. and across multiple departments, including brand management, public relations and digital content creation.

Public Relations 49

Public Relations Communications Communications Insurance 49

DCI

MARCH 7, 2023

I could think of no better time than International Women’s Day to engage with women that I admire who hold tourism leadership roles – from head roles in communications and marketing to the C-suite – to delineate what work remains, and what advice they’d give other women early in the career about embracing a career in the tourism industry.

Tourism 85

Tourism Tourism Public Relations Networking 85

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences.

B2B 59

B2B Event Planning Conference Logistics 59

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 149

Sponsors Logistics Vendor Events 149

Crowdriff

OCTOBER 31, 2018

It’s also popular amongst a wide range of visitors; from the elderly to children, and a wide range of markets; from the cities and towns that surround Pigeon Forge, Tennessee to the furthest reaches of the country and beyond. asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company.

Website 52

Website Social Media Public Relations Platform 52

Crowdriff

JULY 5, 2017

As a result the city’s destination marketing organization, Visit Houston , focused much of its efforts on expanding its partnerships with local businesses, knowing that the travelers would come after. Our second largest international market is Canada, which is about 120,000 visitors, so you can see the difference is pretty large.”. “We

Social Media 52

Social Media Promotion Website Public Relations 52

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.

Management 98

Management Events Advertising Sports 98

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

Gavel International

JUNE 8, 2021

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Technology is moving at warp speed due to the pandemic, changing social perspectives and has become a powerful driver of evolution. Social media platforms. Internal Social Media Policy.

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98