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The Sharing Economy and the Tourism Industry Prospects, Opportunities and Challenges

Travel Daily News

This book is one of the first academic volumes on the subject to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. The article The Sharing Economy and the Tourism Industry Prospects, Opportunities and Challenges first appeared in TravelDailyNews International.

Prospect 100
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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. Before COVID-19 hit, the travel and tourism industry was responsible for one in four jobs created throughout the world. It was a vast, growing market. .

Marketing 252
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The Importance of Personalization and Targeting in Your Marketing

Dana Communications

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages. This is where the importance of personalization and targeting comes into play.

Marketing 206
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Recovery of European tourism in sight this summer

ETC Corporate

Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate provides hope for tourism rebound in Europe for the summer months. That is according to the latest quarterly ‘ European Tourism Trends & Prospects ’ report published today by the European Travel Commission (ETC).

Tourism 246
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DI Study: Gen Z Doesn’t Believe There Are Good Jobs in Tourism Industry

Smart Meetings

“They need to be included in the conversation and engaged with the tourism industry to develop an understanding of the value of travel and tourism,” according to a recent Destinations International (DI) and Longwoods International survey, National Resident Sentiment Towards Tourism. They have a role to play in our community.

Tourism 246
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Smart Moves in Greater Palm Springs, Chicago and More

Smart Meetings

Thompson, III, Visit Greater Palm Springs Visit Greater Palm Springs (VGPS) appoints Thompson as director of Indian Wells Tourism. In his new role, he will collaborate with the City of Indian Wells and local tourism partners to enhance awareness and drive visitation to the city. Thompson, III Samuel L.

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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. Increased ROI.

Travel 236