DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. DCI’s team of destination marketers has been in your shoes. That destination marketing is an actual industry! I didn’t know it existed until after college.”

Marketing 77

Marketing Marketing Tourism Tourism 77

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Ensure prospective exhibitors are aware of the message their absence will send to the industry.

Retail 98

Retail Public Relations Events Regulations 98

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. .

Media 80

Media Travel Travel Fashion 80

DCI

AUGUST 28, 2023

The charming shops with a mix of offerings, the individual character of building facades and walkable streets with shade and accessible sidewalks all contribute toward the unique sense of place that impresses prospective students and their parents and keeps alumni eager to return. I love my school so much (Go Green!)

Prospect 82

Prospect Public Relations Management Location 82

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. It simply doesn’t demonstrate how your media placements are benefiting the destination’s marketing strategy. Skip Ad Equivalency. Using ad equivalency is archaic.

Advertising 52

Advertising Prospect Public Relations Media 52

DCI

JULY 19, 2021

For the unfiltered outsider perspective for tourism brands, we survey past and potential visitors, as well as meeting planners, tour operators, airline executives and travel advisors. There is no doubt that economic development and destination marketing have merged closer and closer together during the past 30 years.

Benefits 52

Benefits Advertising Tourism Tourism 52