AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. The Challenges of Marketing to Travelers.

Benefits 86

Benefits Marketing Marketing Travel 86

AltexSoft Travel

JULY 14, 2022

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

Travel 105

Travel Travel Affiliate Booking 105

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Advertising 100

Advertising Audience Platform Social Media 100

Tourism eSchool

JULY 17, 2021

In this article, I've outlined 9 reasons why blogging should be a key part of your Tourism Marketing Strategy: 1. Fantastic for Search Engine Optimisation (SEO). Developing and implementing a SEO strategy is vital for tourism businesses. Blog posts are also really easy for you or others to share, which is a great SEO tactic!

Tourism 57

Tourism Tourism SEO Marketing 57

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

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Tourism Tourism Marketing Marketing 52

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy.

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Marketing Marketing Social Media SEO 98

Crowdriff

MAY 14, 2019

CrowdRiff , the leading visual marketing platform for travel and tourism brands, will host its inaugural travel marketing conference in Toronto this November. We have the privilege of working with over 600 of the world’s leading travel and tourism brands. About CrowdRiff.

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Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. You need to include key information travelers are looking for (such as your location, contact information, and a link to your booking engine), but contemporary websites should be an engaging and dynamic experience. . Stronger SEO Capabilities.

Website 71

Website SEO Booking Social Media 71

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership.

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Hospitality Advertising Website Booking 119

Stova

MARCH 25, 2024

If you're on the hunt for your next event registration software, consider these tips to help you stay on track and find the platform of your dreams! Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more.

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Leonardo

MAY 13, 2021

The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. Keeping travel channels up to date has long been a pain point for hoteliers—now more than ever with limited resources and narrower margins.

eCommerce 57

eCommerce Automation SEO Travel Agent 57

Tourism eSchool

JANUARY 10, 2023

Why add YouTube into your marketing mix? Further YouTube statistics tell us that: YouTube remains the second largest search engine after Google and many travellers start their trip planning with search! Meaning having your own channel is important when recommending travel experiences and products. People say it’s No.

Tourism 90

Tourism Tourism Social Media Website 90

AltexSoft Travel

MARCH 23, 2022

Thomas Cook, an iconic travel company from the UK, is believed to be the first tour operator. For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020.

Booking 52

Booking Technology Technology Travel Agent 52

Tourism eSchool

APRIL 30, 2020

If you work in Destination Marketing, we have a COVID-19 Immediate Response Action Plan for you, as well as a VCOVID-19 Immediate Response Action Plan for Visitor Centres and Visitor Servicing. Essential business travellers? In Australia, many accommodation providers have closed for non-essential travellers. Accommodation.

Tourism 97

Tourism Tourism Social Media Online 97

Hotel Engine

AUGUST 11, 2022

When travelers begin planning for a trip, they often start by consulting Google to find and compare relevant hotels. From the star rating and room availability to customer reviews and hotel details, Google has become the most popular hotel review platform. Table of Contents. The Growth of Google Hotel Reviews.

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Prospect Booking Platform Website 52

Social Tables

APRIL 23, 2019

Now, it’s important to mention that there are plenty of amazing event names that don’t follow all of these rules, like Content Marketing World or The Golden Raspberry Awards. For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. Research what’s already out there.

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SEO Events Audience Social Media 139

Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Product Marketing Summit Chicago 2023 11/15/23 Chicago, IL Nov.

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Marketing Marketing Conference Affiliate 105

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). Driven by insane competition, airlines relied upon many tools to survive on the market.

Airlines 121

Airlines Advertising Marketing Marketing 121

AltexSoft Travel

FEBRUARY 15, 2022

If you operate a travel business, you most likely deal with multinational customers, and it’s crucial for you to localize your content and services and make them more understandable. In this article, we’ll describe all main aspects of expansion to new markets, but for the sake of simplicity, we’ll refer to the entire process as localization.

Website 52

Website Travel Travel SEO 52

Tourism eSchool

DECEMBER 20, 2022

Home Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers By Paige Rowett Published on December 21, 2022 People rarely travel for travel sake these days. Key Benefits of Passion-Interest Marketing High Yielding Visitors. Conscious Visitors.

Travel 52

Travel Travel Website SEO 52

Stova

MARCH 14, 2024

Make life easy with a single platform streamlining the entire user experience, from registration to networking and onsite engagement. Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. Make event registration and marketing a breeze. Simplify marketing. See efficiency soar. Allay concerns.

Website 64

Website Registration SEO Speakers 64

Social Tables

MAY 14, 2019

If people are coming from out of town, will they be able to travel there easily enough? Plus, something like say, digital marketing might not exactly be your forté. Marketing experts can help you put together a cohesive strategy spanning a mix of channels, so you can extend your reach and attract people to your event.

SEO 141

SEO Proposal Sponsors Events 141

Tourism eSchool

JULY 28, 2021

Having a listing is a non-negotiable marketing tactic for all tourism businesses and events. There is also an opportunity that your listing could be used in other digital marketing activations by your STO/RTO across Facebook, Email Marketing and Instagram, as these listings are often used as a base for their digital campaigns.

Online 87

Online SEO Website Tourism 87

AltexSoft Travel

JANUARY 13, 2022

The pandemic forever changed people’s traveling habits. More than a quarter ( 28 percent ) of travelers have stayed at a private rental on their 2021 summer vacation. And eight out of ten of those travelers expect to stay in rentals for at least half of future trips. What is considered alternative accommodation?

Booking 52

Booking Banking Website Platform 52

AltexSoft Travel

MAY 13, 2021

Even before the pandemic, when travel was booming, hotels — especially of middle and small sizes — experienced difficulties of another sort. Subdued by online travel agencies, they struggled to attract users to shop directly. A booking engine is a software connecting customers and travel providers.

Booking 69

Booking Website SEO Vendor 69

Tourism eSchool

OCTOBER 9, 2021

One digital marketing opportunity that all tourism businesses must optimise is your Google My Business Listing. The FREE platform allows you to increase your digital footprint, and helps your business to show up in Google where your Ideal Customers are looking for travel inspiration and planning their holidays. By Paige Rowett.

Management 91

Management Publishing Tourism Tourism 91

Social Tables

APRIL 20, 2022

Event technology platform Hopin offers real-time language interpreting directly within their live streams through their partnership with Interprefy. QR codes are fantastic design additions to physical marketing tools such as event flyers, speaker business cards, and postcards for event ticket leads. Live translation in action.

Event Technology 204

Event Technology Technology Technology Trends 204

AltexSoft Travel

JUNE 21, 2023

Whether you’re a hotelier aiming to optimize revenue or a tech enthusiast intrigued by the evolving dynamics of travel and hospitality, acquiring a comprehensive understanding of ADR will be helpful. Comparing your hotel’s ADR with that of your competitors can bring significant market positioning insights to light.

Hospitality 52

Hospitality Management Booking Networking 52

Bizzaboo

NOVEMBER 22, 2023

Experiential marketing : These agencies focus on having consumers interact with the brand in real-life, in-the-moment ways to result in a positive experience. Event marketing : These agencies do a bit of everything to maximize the exposure of your product or service through a memorable live experience.

Events 52

Events Advertising Communications Communications 52

Stova

MARCH 23, 2023

Because digital options provide attendees with a contingency plan in case of unforeseen circumstances that may prevent travel. Tips: Advanced virtual/hybrid event platforms let you host as many attendees as possible online. All-in-one virtual and hybrid event platforms connect both audiences with the click of a button.

Audience 40

Audience Speakers Online Event Technology 40

Crowdriff

NOVEMBER 10, 2016

The travel conversation going on over social media is huge. People love posting their travel photos, sharing their experiences, and of course, looking for their next vacation spot or event destination. We went and asked some pros for advice on how destination marketers like you can use social media better, to inspire more travelers.

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Social Media Media Travel Travel 52

Crowdriff

FEBRUARY 25, 2018

If you’re new to destination marketing, there’s a ton of information to absorb – and since it’s such a specialized area, it can be challenging at first to figure out the best resources to learn from. Must-read destination marketing publications. Recommended reading: The Untapped Potential of 360-Degree Video in Travel Planning.

Marketing 52

Marketing Marketing Social Media Publishing 52

Crowdriff

JANUARY 9, 2017

This is important for SEO and makes it easier for more consumers to discover your content online. Tara Hunt shares her insights about video for travel organizations: The influence of video content is still growing. Adding Pinterest buttons to photos on your website helps spread your content across multiple platforms.

Social Media 52

Social Media Website SEO Online 52

Bizzaboo

OCTOBER 16, 2023

of event organizers say that events are now emerging as the most critical marketing channel. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. As one event organizer said in our survey, “Travel budgets are down, and our costs are up.”

B2B 52

B2B Speakers Sustainability Events 52

Eventtia

MAY 27, 2022

Hybrid events have become necessary because the vast majority of people who are no longer able to travel to conferences. Marketing campaigns. You could be using a variety of software to keep event and marketing teams aligned, such as the following: Ad planning software. Scope of the event. Floor plans. Seating structures.

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Event Planning Events Communications Communications 71

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. In this post, we’ll help you hone in on the top event social media platforms. There’s a lot of noise out there about “venue marketing” and you might feel pressure to step up your social media game.

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Social Media Media Venue Marketing 148