Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Solimar International

MAY 8, 2022

Learn about one of the most interesting Virginia Destination Management Organizations here. Virginia is an unique US state who has nailed their tourism marketing messaging. What is the role of Virginia Destination Management Organizations in working with this national brand? Our region welcomed the tourism office’s creation.

Destination Management 98

Destination Management Organization Management Tourism 98

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. As such, a dedicated team of international marketers, a healthy budget, and a sustained strategic approach were directed at this goal.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Hospitality Promotion Tourism 52

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Travel Daily Media

AUGUST 29, 2023

The Chinese market is traditionally one of the most significant markets to the Maldives tourism industry. Since then, we have observed a remarkable growth in the arrivals from the Chinese market. market share of incoming arrivals. The first direct flight from China arrived in January 2023 following a 3-year hiatus.

Travel 96

Travel Travel Public Relations Tourism 96

Interface Tourism Spain

AUGUST 1, 2023

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context.

Tourism 52

Tourism Tourism Marketing Marketing 52

Smart Meetings

APRIL 8, 2022

Choose Chicago named Osmond president and CEO of its organization, making her the first woman to hold the role in the Chicago DMO’s history. Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Pearis has held roles in event production, business development management, business event marketing and more.

Public Relations 130

Public Relations Hospitality Government Management 130

DCI

AUGUST 17, 2023

When it comes to measuring campaign success, destination marketers often default to raw data that fails to tell the entire story – or even the right story. Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations.

Public Relations 74

Public Relations Advertising Communications Communications 74

Travel Daily Media

JULY 15, 2019

The post PATA expands knowledge of the outbound Chinese MICE market appeared first on TD (Travel Daily Media) Travel Daily. The aim of the workshop was to deliver a deeper understanding of the Chinese market and provide our participants the practical tools and skills to increase their share of this highly lucrative segment.”.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Smart Meetings

APRIL 27, 2021

It should be a perpetual pillar in any destination management organization. Caleb Sullivan , sales and marketing manager, Jackson County Tourism Development Authority : Developing my career during Covid taught me the importance of patience, flexibility, and resilience—three key lessons that will contribute to our future success.

Tourism 279

Tourism Tourism Communications Communications 279

Convene by PCMA

NOVEMBER 3, 2022

The Oklahoma City Convention & Visitors Bureau (Visit OKC) has promoted staff members within the organization. Katy Birchett-Smith has been promoted from convention sales manager to senior convention sales manager. Vidrine has years of experience in marketing and public relations in the tourism industry.

Public Relations 52

Public Relations Promotion Hospitality Tourism 52

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? nfluenceagency Caption: We’re Marketers. In the immortal words of Meghan Trainor, “nah to the ah to the no, no, no, no.” Type out your thoughts.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Think Creatively about Partnerships.

Sports 99

Sports Public Relations Audience Prospect 99

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences.

B2B 59

B2B Event Planning Conference Logistics 59

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JULY 15, 2021

Fulvi has served as president and CEO since 2018, when he joined the organization from VisitPITTSBURGH. Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions.

Public Relations 52

Public Relations Communications Communications Promotion 52

Convene by PCMA

MARCH 10, 2022

Visit Jacksonville has welcomed new members to its sales and marketing team. Laura Gonzalez will serve as national account manager, focusing on the sports tourism market to promote Jacksonville as a destination for youth, amateur, collegiate, and professional sports, as well as sports conventions. Anthony Molino. Paul Pettas.

Public Relations 52

Public Relations Sports Communications Communications 52

Maritz Global Events

AUGUST 21, 2019

Public Safety & Security. If you’re going to achieve your organization’s goals, you need to make your guests feel safe and secure at your events, as any unpleasant incidents can ruin the atmosphere and make it impossible to continue with your program. Public Relations Flubs. Marketing Misfires.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years!

Management 98

Management Events Advertising Sports 98

Convene by PCMA

MAY 26, 2022

The Little Rock Convention & Visitors Bureau (LRCVB) has announced the promotion of Adam Berrios to vice president of sales and services, a position that drives the organization’s key role in attracting meetings, conventions, and sporting events to the area. West Coast market. Adam Berrios. Jennifer Erney.

Public Relations 52

Public Relations Hospitality Sports Incentives 52

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Luxury Lifestyle. It might seem like a stretch.

Media 80

Media Travel Travel Fashion 80

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. And all it takes is some elevated public relations.

Meeting 70

Meeting Publishing Public Relations Planner 70

DCI

JUNE 14, 2021

Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. Big news for small groups.

Travel 69

Travel Travel Media Public Relations 69

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. There is no doubt that economic development and destination marketing have merged closer and closer together during the past 30 years.

Benefits 52

Benefits Advertising Tourism Tourism 52

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Crowdriff

JULY 5, 2017

As a result the city’s destination marketing organization, Visit Houston , focused much of its efforts on expanding its partnerships with local businesses, knowing that the travelers would come after. Then they began to rethink the angle they were promoting Houston. Shifting Gears to Attract Leisure Travelers.

Social Media 52

Social Media Promotion Website Public Relations 52

Convene by PCMA

MAY 1, 2024

Dani Schneider and Abby Feltzer Choose Lansing has announced a promotion and a new hire. Dani Schneider, CTA, has been promoted sales manager after previously serving as Choose Lansing’s sales and services coordinator. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52