Smart Meetings

NOVEMBER 17, 2022

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Ultimately, finding out what the attendees want is the bottom line for meeting organizers.

Platform 246

Platform Meeting B2B Audience 246

Smart Meetings

APRIL 6, 2023

She has been building the platform by using it for her DMC clients and soft launched to others. “As The platform makes it easier to support small local vendors, an authentic touch a lot of planners—and attendees—are looking for right now. That is the vision of Fiona Volmrich, CEO of PURE Local Services, based in Park City, Utah.

Proposal 246

Proposal Platform Trends Vendor 246

Eventtia

APRIL 22, 2024

Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.

Platform 62

Platform Registration Automation Events 62

Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

Event Marketing 334

Event Marketing Marketing Marketing Events 334

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Smart Meetings

JUNE 17, 2021

Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.

Platform 218

Platform Meeting Event Apps Networking 218

Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Your organization has created an event app that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it? Try a soft launch.

Event Apps 111

Event Apps Marketing Marketing Registration 111

Advanced Travel and Tourism

NOVEMBER 7, 2022

On Friday, October 21, we presented a webinar in partnership with Southeast Tourism Society with introductory information to GA4 for tourism organizations. It was a fun, interactive session with essential information on how to move forward with the new and improved website analytics platform. . Universal Analytics . New Users .

Organization 130

Organization Tourism Tourism Website 130

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.

Production 291

Production Marketing Marketing Sponsors 291

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

Marketing 246

Marketing Marketing Social Media Advertising 246

Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

MeetingsNet

APRIL 19, 2024

features into their event-management platforms to enhance the attendee’s experience and the host’s results. In mid-April, the convention division of marketing and engagement firm MCI USA rolled out upgrades to its OneSystem Plus event-management platform, that use artificial intelligence to aid both event-planning teams and their attendees.

Platform 52

Platform Attendee Management Planner 52

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. The addition of a virtual option allows for dramatically higher registration rates, which can help build a marketing funnel.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Convene by PCMA

JANUARY 22, 2024

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. These organizations are entering the fray in part because of a collective realization that travel boycotts, historically, have done little move to the needle politically.

Organization 121

Organization Meeting Tourism Tourism 121

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Traveler's Q

DECEMBER 7, 2023

Additionally, it enables organizers to communicate effectively with their audience and provide a seamless event experience. With a thoughtful, well-structured event website layout and clear navigation, your event platform can become a powerful tool for both attendees and organizers alike.

Website 130

Website Platform Registration Social Media 130

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 215

Trends Marketing Marketing Social Media 215

Travel Daily Media

JANUARY 14, 2024

The post MHESI organizes “Future Thailand” event appeared first on TD (Travel Daily Media) Brand TD. Moreover, the AI system for Thai citizens (Open Thai GPT) and the “Traffy Fondue” problem-reporting platform for public affairs have been enacted and utilized.

Organization 86

Organization Education Events Promotion 86

Traveler's Q

APRIL 3, 2023

Organizing a corporate event can be a difficult and stressful task. Additionally, staying organized and utilizing resources such as experienced professionals can help you ensure that all aspects of the event are properly taken care of. You can download free charts that contain a timeline for what should be done and when.

Organization 130

Organization Contracts Contracts Events 130

Convene by PCMA

NOVEMBER 28, 2022

With the recent changes to Instagram’s algorithm favor- ing discoverability and the rise in popularity of Reels, it’s hard to compete with the way this platform helps events to get discovered by new audiences and showcases an authentic and exciting event experience. 830 million members worldwide. The Up-And-Comer: TikTok.

Social Media 105

Social Media Media Organization Platform 105

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 240

Marketing Marketing Social Media Communications 240

Leonardo

AUGUST 18, 2021

Whether you’re building a multi-property brand.com or an individual hotel website, Live CMS has a host of hospitality-centric features and functionality to manage all your marketing needs. Gather and manage content, including marketing assets, media files, property data and marketing text in one place. Here’s how it works: .

Platform 102

Platform Marketing Marketing Website 102

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

Marketing 200

Marketing Marketing Advertising Website 200

Smart Meetings

NOVEMBER 24, 2023

She brings over 10 years of experience in hospitality sales and marketing and a specialty in weddings, milestone anniversary celebrations, reunions and more special events. In this new role, she will optimize the resort’s growing wedding market. Choi joins ‘Alohiliani Resort Waikiki Beach as director of sales and marketing.

Hospitality 264

Hospitality Management Platform Sports 264

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Stova

SEPTEMBER 14, 2023

Whether you’re organizing a conference, concert, trade show, or a virtual event, selecting the right event registration and ticketing platform is paramount. Let’s take a look at the process of choosing the perfect event registration platform and explain why user experience should be a top priority.

Registration 52

Registration Platform Events Attendee 52

DCI

SEPTEMBER 2, 2021

So instead of simply posting something simple on social media, destination marketing organizations should really be celebrating and reflecting on the more global impact of travel. Most communities know very little about those who lead their destination marketing organizations. Give them a platform.

Tourism 66

Tourism Tourism Organization Marketing 66

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. All these data are extracted from our business intelligence platform Travellyze. tend to prefer a sun and beach vacation.

Platform 52

Platform Travel Travel Social Network 52

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. Users want their content to feel organic, not targeted.

Social Media 169

Social Media Trends Advertising Platform 169

AltexSoft Travel

AUGUST 9, 2023

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? Legacy GDS limitations. Let’s delve deeper into this.

B2B 52

B2B Platform Management Travel 52