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Social Media Accessibility: 6 Things to Consider

DCI

In today’s digital age, social media has become an integral part of our lives. Increase Visibility Accessible content is also better for search engine optimization (SEO). Social media platforms like Instagram, LinkedIn and YouTube have algorithms that prioritize accessible content.

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How to Promote Your Event on Social Media in 2023

Eventtia

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Define who’s more likely to attend your event, and gather as much information as you can about these target attendees: demographics data, psychographic data, behavior, and so on.

MICE professionals

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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event. Keep Information Current for SEO and User Trust One of the key reasons why regular updates are a must for event websites is that they help with search engine optimization (SEO).

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Create individual profiles for each speaker or performer on your website, including their biography, photo, and links to their social media.

Website 130
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. A press release is a short news story that provides information about your event in document form.

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How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. One of the limitations to ChatGPT is that it populates information based on what’s already out there on the web. Also, it is not 100% accurate and unbiased.

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