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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. A press release is a short news story that provides information about your event in document form.

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How to Successfully Market Your Next Event

Smart Meetings

Ensure you make the right initial impression by including useful information, optimizing the visual design and keeping user trends in mind. Loyal customers may visit your website often, follow you on social media and subscribe to your email list. This is a form of using your online presence to generate more earned media.

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MICE professionals

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My Solimar Internship Experience: Supporting the Liberia Project

Solimar International

I was looking for an opportunity where my interests in sustainable tourism and social media marketing could be met. As an intern, I worked on the USAID Conservation Works activity with Solimar International, partnering with the Liberian Ministry of Information, Cultural Affairs, and Tourism (MICAT).

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Create individual profiles for each speaker or performer on your website, including their biography, photo, and links to their social media.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

The last two decades have seen the rise of mobile devices, app stores, and social media. If your site runs on WordPress or another comparable platform, then it comes with a built-in REST API: a service that allows other web platforms to request and receive the contents of your CMS using software automation.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics. These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.”

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. Drawing people into your event often starts with a great-looking event website.