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How to Successfully Market Your Next Event

Smart Meetings

Ensure you make the right initial impression by including useful information, optimizing the visual design and keeping user trends in mind. Sharing practical information people can actually use boosts your content’s shareability and highlights the benefits guests could get from attending your event. Update SEO Regularly.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. A press release is a short news story that provides information about your event in document form.

MICE professionals

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

This can include sharing links to your event website, creating teaser posts with sneak peeks of what attendees can expect, and encouraging followers to visit the website for more information. These posts only last for 24 hours, so use this feature to highlight important information or limited-time offers.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. Drawing people into your event often starts with a great-looking event website.

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How content accuracy and consistency impacts revenue: A Q&A with Fred Bean

Leonardo

The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. They found that whenever they onboarded new properties, those properties consistently had issues with information accuracy across the web.

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6 affordable digital marketing tools for small businesses

The Abbi Agency

What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. You can use this information to understand what’s working (and what isn’t) and improve your marketing efforts moving forward. What it costs: Free. The best part?