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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. A press release is a short news story that provides information about your event in document form.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

This can include sharing links to your event website, creating teaser posts with sneak peeks of what attendees can expect, and encouraging followers to visit the website for more information. These posts only last for 24 hours, so use this feature to highlight important information or limited-time offers.

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MICE professionals

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

A tour operator is a travel company that devises the trip, books its components, markets it, and sells to travelers or travel agents. In most cases, tour operators book travel services from external suppliers. You’ll be able to send booking requests and receive confirmations and other status updates through your own system interface.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. The article is addressed mainly to hotel managers, but we’re sure OTA representatives can also find some useful information on metasearch management. What is a metasearch engine?

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. Drawing people into your event often starts with a great-looking event website.

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How content accuracy and consistency impacts revenue: A Q&A with Fred Bean

Leonardo

The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. They found that whenever they onboarded new properties, those properties consistently had issues with information accuracy across the web.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. They only connect suppliers with consumers and distributors and earn their commission in case the tour is booked. Here’s how it works.

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