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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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How to Promote Your Event on Social Media in 2023

Eventtia

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

MICE professionals

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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Ensure you make the right initial impression by including useful information, optimizing the visual design and keeping user trends in mind. Update SEO Regularly.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics. Marketers are therefore able to efficiently analyze and identify high-quality leads, leading to more effective, tailored lead-activation campaigns.”

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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

Leverage different platforms: social media, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).

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Your Complete Guide To PR For Events

Eventtia

Media houses receive hundreds of stories and leads, and your press release will be buried if you use the general contact or tips pages. Provide essential event information like name, date, time, and location. Marketers develop event content with relevant keywords to boost SEO.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. These practices even work in favor of your SEO goals.

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