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Social Media Accessibility: 6 Things to Consider

DCI

In today’s digital age, social media has become an integral part of our lives. As brands and communities focus on diversity, equity and inclusion efforts, they need to make sure those efforts extend online. Increase Visibility Accessible content is also better for search engine optimization (SEO).

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. In this article, we’ll look at some of the top strategies you can use to maximize your event’s online presence.

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MICE professionals

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How to Promote Your Event on Social Media in 2023

Eventtia

In today’s very dynamic digital world, however, we can no longer rely on just one marketing tactic or channel to spread the word, and instead, it’s about integrating the various channels, both online and offline, in a coordinated effort to achieve our marketing goal. Know Your Target Audience. Ideally, you should also create a buyer persona.

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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event. Keep Information Current for SEO and User Trust One of the key reasons why regular updates are a must for event websites is that they help with search engine optimization (SEO).

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How to Successfully Market Your Next Event

Smart Meetings

Owned media is simply any content you generate yourself. Paid media refers to marketing content you purchase, such as online ads. Leveraging all types of media helps you cast a wide net for attendees. Buy a few online ads to cover all your bases and you’ll be more likely to attract a large number of guests.

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. A press release is a short news story that provides information about your event in document form.