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10 Retail Activation Ideas to Get Your Small Business Booming

Eventbrite

The retail scene is changing, which means it’s up to business owners to adapt in order to attract customers and ultimately drive sales. With this in mind, let’s look at how to create a retail strategy that […].

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Five Ways Influencer Marketing Is a Game-Changer for Events

Convene by PCMA

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

MICE professionals

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Consider using high-impact mediums once reserved only for consumer brands such as podcast channels, electronic billboards, and streaming services. 3 Considerations.

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The Complete Guide to Early Bird Registration for Events

Social Tables

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Are you hosting a lecture?

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The Ultimate Event Planning Checklist: 7 Phases to Create a Winning Event

Eventtia

For hybrid events or solely online happenings, select and test a virtual platform in advance. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary. Strategize the marketing and execution.

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5 Conference Pricing Strategies

MeetingsNet

. • The cost of event marketing, speakers, and staff. This article on conference pricing from The Balance Small Business blog was written pre-pandemic and is focused on live events, but its take on five basic strategies are evergreen. Expenses incurred for the canceled face-to-face meeting that need to be offset.

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

The average hotel margins for sleeping rooms are 75%, F&B is 35%, hotel restaurant 25%, hotel spa and activities 15% and retail comes out to 15%. Payne referred to the average hotel profit margins to help planners to help them better negotiate their contracts.

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