Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Eventtia

SEPTEMBER 2, 2022

Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. For example, if your event is intended to support a product launch, there’s no use in attracting 1,000 attendees, but only 10 of them would actually buy the product.

Sponsors 118

Sponsors Advertising Prospect Events 118

Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo's Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo’s Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register.

Website 52

Website Event Marketing Planner Marketing 52

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.

Planner 320

Planner Events Virtual Events Trade Show 320

Traveler's Q

NOVEMBER 16, 2023

It allows event organizers to create real-time connections with attendees, drive engagement, and enhance the overall event experience. From event hashtags to live streaming, social media can be an indispensable tool for event marketers and organizers to leverage.

Social Media 130

Social Media Media Attendee Promotion 130

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Events should be part of an overarching marketing plan. The reason? ROI technology raises the bar on reporting.

Technology 211

Technology Technology Automation Prospect 211

Bizzaboo

NOVEMBER 14, 2022

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.

Sponsors 98

Sponsors Events Virtual Events Website 98

Traveler's Q

SEPTEMBER 21, 2023

These customized messages can be sent to your most loyal supporters, existing sponsors, and high-profile individuals to give them exclusive information and early access to your event. Additionally, it can lead to significant improvements in your email marketing metrics and a higher return on investment (ROI).

Automation 130

Automation Promotion Audience Events 130

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Convene by PCMA

JANUARY 19, 2024

It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing. Making events feel smaller and more personal should start with pre-show communications. The more targeted and closely aligned with prospects’ interests campaigns are, the better.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

SEPTEMBER 5, 2023

Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Traveler's Q

SEPTEMBER 7, 2023

Once you’ve defined your goals, develop a comprehensive marketing plan that outlines your target audience, key messaging, promotional activities, and channels for distribution. By following these practices, you can drive maximum attendance and create a memorable event that attendees will want to come back to in the future.

Social Media 130

Social Media Promotion Media Marketing 130

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Event sponsors page views. Event sponsor links clicked.

Management 280

Management Platform Event Apps Automation 280

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Events 52

Events Prospect Event Marketing Global Events 52

Endless Events

JULY 26, 2018

Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. You must look for brand alignment when choosing event sponsors.

Speakers 185

Speakers Audience Sustainability Events 185

Bizzaboo

AUGUST 10, 2023

Add Sponsor and Exhibitor Information Give your event sponsors and exhibitors the spotlight they deserve. Include a section exclusively reserved for these contributors, as they are the backbone of your event. This not only entices potential sponsors but also adds credibility to your event.

Registration 52

Registration Sponsors Speakers Attendee 52

Eventtia

APRIL 18, 2022

Essential, especially if you are also planning to stream the event (and for virtual events.) Responsible for everything related to the venue, the main contact person for vendors and sponsors when on the venue. Develop an event brand. Event website. Marketing plan. Identify and contact sponsors/partners.

Sponsors 62

Sponsors Social Media Registration Events 62

Convene by PCMA

OCTOBER 4, 2021

While safety remains a top concern, the ROI of attending and exhibiting at in-person events is also a topic of focus. If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug. Smaller events present an opportunity to focus on quality over quantity.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 105

Retreat Events Trade Show Logistics 105

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Promote live-streaming pre-event Q&As or information sessions before going live. Spark a conversation.

Promotion 88

Promotion Social Media Vendor Audience 88

Travel Daily Media

AUGUST 10, 2020

Cvent, a market-leading meetings, events, and hospitality technology provider, unveiled its all-new virtual event solution, the Cvent Engagement Hub. Built to work seamlessly with its unmatched suite of event marketing and management solutions, the hub delivers a fully branded, turnkey virtual event experience.

Virtual Events 40

Virtual Events Sponsors Prospect Technology 40

Endless Events

APRIL 15, 2020

The landing page should include the unique selling proposition for your virtual event, images and/or videos, the benefits associated with attending your virtual event, and your call to action. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects!

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Eventtia

DECEMBER 11, 2021

Ultimately, it’s about providing a better experience for everyone involved in planning, managing, and hosting the event. This includes event planners, event team, volunteers, attendees, vendors, and sponsors, among other parties. Event marketing management tools: automating and personalising marketing efforts.

Event Technology 62

Event Technology Technology Technology Social Media 62

Social Tables

DECEMBER 13, 2016

Did a sponsoring company fall on hard times prior to a corporate event? Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Evaluate the Reason for Cancellation. Did a couple break up? Was it postponed due to an illness or tragedy?

Contracts 100

Contracts Contracts Events Prospect 100

Social Tables

DECEMBER 13, 2016

Did a sponsoring company fall on hard times prior to a corporate event? Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Evaluate the Reason for Cancellation. Did a couple break up? Was it postponed due to an illness or tragedy?

Contracts 83

Contracts Contracts Events Prospect 83

Stova

MARCH 17, 2023

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

Automation 40

Automation Events Registration Prospect 40

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Attendee 59

Eventtia

SEPTEMBER 9, 2022

But you should also create inbound content to keep targeted audiences engaged before and after the event. Inbound content attracts prospects with tailored messages that align with their interests. Developing customized content for your event can be time and resource-consuming. Write articles on topics relevant to the event.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Disseminate a post-event press release showcasing key moments.

Event Planning 88

Event Planning Retail Registration Events 88

Bizzaboo

MARCH 15, 2021

Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. Vendors, Sponsors, and Staff. Pre-Event Communication. Source: Bizzabo.

Communications 98

Communications Communications Events Virtual Events 98

Stova

MARCH 16, 2023

It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. For events geared toward sales (revenue) generation, this could refer to buyer intent.

Events 40

Events Technology Technology Consulting 40

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Events Advertising Sports 98