Bizzaboo

MARCH 19, 2024

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Analyze Robust Data Data tells the story of how successful an event was.

Marketing 264

Marketing Marketing Social Media Advertising 264

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% of event organizers, with 19.1% What is B2B event marketing?

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

SEPTEMBER 13, 2023

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience.

Social Media 59

Social Media Promotion Media Event Marketing 59

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. ROI Goals for Event Organizers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET.

Benefits 303

Benefits Attendee Registration Audience 303

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.

Audience 306

Audience Virtual Events Communications Communications 306

Smart Meetings

MAY 26, 2023

Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. In 2020, it was (and still is) all about platforms. Today, platforms are like the new Event Operating Systems.

Healthcare 221

Healthcare Technology Technology Panel 221

Smart Meetings

JANUARY 6, 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees.

Platform 264

Platform Financial Services Registration Virtual Events 264

Bizzaboo

MARCH 27, 2023

As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. Keep reading to learn what cookies are, what a cookieless future means for the events industry, and specific actions you can take today to prepare. After all, we live in a data-driven age.

Preparation 52

Preparation Organization Advertising Website 52

Bizzaboo

MARCH 27, 2023

As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. Keep reading to learn what cookies are, what a cookieless future means for the events industry, and specific actions you can take today to prepare. After all, we live in a data-driven age.

Preparation 52

Preparation Organization Advertising Website 52

Eventbrite

DECEMBER 6, 2021

You’re swamped with organizing – and attending – holiday events. The only all-in-one marketing platform designed for […]. This year is barreling to a close. You party animal!) Your calendar might be fuller than full, but you’re already thinking about how to go bigger and better in 2022.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

MeetingsNet

MARCH 16, 2020

COVID-19 spurs Aventri to partner with three digital-event vendors with expertise in both the corporate and association markets. Aventri, a widely used event-management software platform, has entered into partnerships with three virtual-event companies.

Virtual Events 72

Virtual Events Platform Meeting Vendor 72

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Eventtia

JUNE 2, 2023

Planning an event is difficult. Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. However, although event planning can certainly be challenging, it also can be exciting and worthwhile. Can you imagine the headache?

Organization 91

Organization Social Media Insurance Events 91

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Endless Events

APRIL 27, 2022

One study shows that 44% of association members recognize the increasing importance of an event community. Event platforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms.

Online 177

Online Virtual Events SEO Platform 177

Endless Events

MAY 9, 2023

Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through the wonder that is AI. If you’re new to AI for events, we’ve got you covered. If you use the right event platform , an AI engine can recommend new connections to each attendee based on shared attributes.

Event Planning 177

Event Planning Automation Social Media Panel 177

Bizzaboo

MARCH 20, 2023

To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. This is especially true for event organizers delivering high-quality websites and landing pages on time.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. This is especially true for event organizers delivering high-quality websites and landing pages on time.

Website 52

Website Event Marketing Planner Marketing 52

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. The result was that it was difficult to find event management software that fits like a glove. Are your tools enough?

Management 280

Management Platform Event Apps Automation 280

Traveler's Q

NOVEMBER 2, 2023

Finally, using technology to collect and analyze event data can provide valuable insights into attendees, such as demographics, behavior, and interests. Event technology provides a plethora of advantages and opportunities to event organizers, who seek to create memorable and engaging events.

Event Technology 130

Event Technology Technology Technology Social Media 130

Smart Meetings

MAY 5, 2021

Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Social Tables

OCTOBER 20, 2022

But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike.

Registration 158

Registration Virtual Events Advertising Social Media 158

Traveler's Q

SEPTEMBER 28, 2023

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

Social Media 130

Social Media Event Apps Sponsors Website 130

Bizzaboo

MARCH 15, 2023

Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for event organizers across industries edited by the one and only Adam Parry. You can subscribe to EIN and get fresh updates in your inbox as it happens.

Website 98

Website Planner Certification Publishing 98

Bizzaboo

AUGUST 31, 2021

Whether as an integral part of your hybrid strategy or a fully online experience, digital-first provides countless benefits and allows you to adapt your event strategy to changing circumstances and opportunities with ease. Flexibility is key for our customers and partners. You can learn more about Bizzabo’s Partner Program here.

Event Marketing 52

Event Marketing Marketing Marketing Platform 52

Bizzaboo

APRIL 22, 2024

Understanding these transformations is pivotal, so we took a deep dive into the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms — in which we were proudly named a Leader — so we could share the latest event technology trends with you. Without further ado, here are the trends shaping the future of events: 1.

Event Technology 59

Event Technology Trends Technology Technology 59

Travel Daily Media

APRIL 21, 2024

The show welcomed over 1,000 MICE industry professionals across the Asia Pacific region and from around the world who gathered to learn, connect and do business over the two-day landmark event on 17 and 18 April 2024. The core deliverable of the event was its pre-arranged, curated buyer-seller appointments. “As

Meeting 84

Meeting Incentives Sustainability Trade Show 84

Bizzaboo

AUGUST 3, 2023

The events industry has seen a considerable influx of event software over the past few years, and it’s no surprise. The pandemic accelerated the need for solutions to help event organizers plan, execute, and measure the success of virtual, in-person, and hybrid events. Check out this article. In Q4 2021, 54.4%

Management 98

Management Registration Vendor Event Apps 98

Smart Meetings

JANUARY 11, 2024

Beyond the gain in attendance, Karamat saw giving a platform to informed perspectives to start discussions as a valuable service. “I “Asia-Pacific and Latin America, we’re just scratching the surface is that surface and all those markets,” he said. We saw a surge after the announcement,” he said. That made a difference.”

Trade Show 246

Trade Show Regulations Automation Platform 246

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105