Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

MeetingsNet

APRIL 12, 2024

When a planner finds a prospective mentor, “simply ask if they might have, say, 30 minutes a week for you to bounce situations and ideas off of them. Regarding people, Andrews noted that for each team working on a given event, she makes sure to bring on individuals with complementary skills so that no area of responsibility is underpowered.

Planner 105

Planner Meeting Online Trade Show 105

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different.

Marketing 105

Marketing Marketing Social Media Audience 105

Eventtia

OCTOBER 19, 2022

If you want your event to succeed, you need to put in the work. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Social Tables

SEPTEMBER 8, 2017

Marketing your venue will require far more than just word of mouth referrals, and requires you to actively market yourself to your local event planners. Whether they have hosted events with you in the past, or have yet to book with you—the venue marketing tips below will help. Use Your Venue To Help Market Itself.

Planner 68

Planner Venue Marketing Marketing 68

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A glimpse of Capterra’s Event Management Software category. Source: Capterra ).

Management 280

Management Platform Event Apps Automation 280

Convene by PCMA

JANUARY 19, 2024

After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Target your marketing. Making events feel smaller and more personal should start with pre-show communications. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Educating prospects.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community?

Sponsors 118

Sponsors Advertising Prospect Events 118

Convene by PCMA

APRIL 21, 2024

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. We don’t get to generate new leads and see prospects.’”

Sponsors 59

Sponsors Trade Show Events Prospect 59

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Before publishing the event, check and double-check that all of the event details are included (and accurate).

Promotion 88

Promotion Social Media Vendor Audience 88

Eventtia

DECEMBER 11, 2021

Event planning used to be a very time-intensive and mostly manual process, but now we have access to various digital solutions that can help facilitate various aspects of the event planning process from the initial planning stage to marketing to post-event evaluation. Event Technology and Attendee Experience.

Event Technology 62

Event Technology Technology Technology Social Media 62

Bizzaboo

NOVEMBER 14, 2022

The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. What’s an event planner to do? Simple: Secure event sponsorships. Growth Marketing Conference.

Sponsors 98

Sponsors Events Virtual Events Website 98

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event.

Promotion 52

Promotion Advertising Social Media Audience 52

Eventtia

SEPTEMBER 9, 2022

The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Strategize the marketing and execution.

Event Planning 88

Event Planning Retail Registration Events 88

Eventtia

APRIL 18, 2022

For virtual event and in-person event) secure your technology stack: Virtual event platform (for virtual event). Event management solution. Online event registration/ event ticketing solution. Marketing and promotion tools. Marketing coordinator. Event website. Production.

Sponsors 62

Sponsors Social Media Registration Events 62

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Stova

MARCH 17, 2023

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

Automation 40

Automation Events Registration Prospect 40

Social Tables

DECEMBER 13, 2016

Share it to your social media profiles and your website, as well as any industry groups that you are a part of. Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Consider extending a discount on the day, as you’ve held onto the previous retainer.

Contracts 100

Contracts Contracts Events Prospect 100

Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.

Marketing 40

Marketing Marketing Registration Advertising 40

Alcor Mice

MAY 5, 2021

Although the size of these companies vary, there are seven common roles in every event team: Director/Head of Events The director oversees the whole process. They are in charge of setting a vision and strategy for the event. Event/Marketing Coordinator The event coordinators are the director’s right-hand men.

Production 52

Production Contracts Contracts Vendor 52

Social Tables

DECEMBER 13, 2016

Share it to your social media profiles and your website, as well as any industry groups that you are a part of. Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Consider extending a discount on the day, as you’ve held onto the previous retainer.

Contracts 83

Contracts Contracts Events Prospect 83

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

Social Media 130

Social Media Promotion Media Marketing 130

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JULY 19, 2018

You might be most familiar with them as the friendly little pop-ups in the bottom corner of a website that offer you assistance. It’s that ability to assist, that cements chatbots as a new wave of communication in event support. Their primary function is to give consistent responses to questions via programming. Are chatbots truly AI?

Event Apps 204

Event Apps Social Media Events Attendee 204

Bizzaboo

MARCH 15, 2021

After a year of virtual, the return of live events is just around the corner. Give your attendees and partners peace of mind with this event safety guide. For event planners, marketers, and attendees alike, it’s been over a year since we’ve had the experience of a live event. Safety Guide. Key Takeaway.

Communications 98

Communications Communications Virtual Events Events 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere.

Website 111

Website Automation SEO Prospect 111

Eventtia

OCTOBER 20, 2022

List high-level event details: Type of event Format of event. (In-person, Dates Attendees Location/venue Target audience Unique Value Proposition (UVP) Marketing plan Event agenda (schedule) Revenue model Team roles and responsibilities Develop an event budget. Launch event registration.

Event Planning 62

Event Planning Vendor Registration Sponsors 62

Bizzaboo

SEPTEMBER 5, 2023

Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend. Carina Bauer CEO IMEX 13.

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

AUGUST 10, 2023

Don’t Forget Materials To Help Attendees Get Buy-in The more value and benefits you showcase, your event becomes irresistible. Create a dedicated section on your event landing page where attendees can easily access and download materials to get buy-in to attend your conference.

Registration 52

Registration Sponsors Speakers Attendee 52

Eventtia

JULY 15, 2022

Event KPIs are crucial to achieving your event’s goals since when something is not measurable, you won’t be able to see where you’re going wrong and how to make better decisions in achieving these goals. On the other hand, if your total registration is already high, you may want to increase your event’s capacity (i.e.,

Registration 71

Registration Events Networking Attendee 71