Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Consider: Identify the different time zones of your prospective attendee. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

MeetingsNet

APRIL 12, 2024

When a planner finds a prospective mentor, “simply ask if they might have, say, 30 minutes a week for you to bounce situations and ideas off of them. Regarding people, Andrews noted that for each team working on a given event, she makes sure to bring on individuals with complementary skills so that no area of responsibility is underpowered.

Planner 106

Planner Meeting Online Trade Show 106

Smart Meetings

MAY 5, 2021

Seven key tactics event marketers can use to promote virtual networking opportunities include: Conference website: Even when prospective attendees are first exploring your conference agenda and speaker list, you want to make the networking opportunities clear on your event site.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. CTV can deliver high-impact impressions for a fraction of the cost of television ads. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A glimpse of Capterra’s Event Management Software category. Source: Capterra ).

Management 280

Management Platform Event Apps Automation 280

Convene by PCMA

JANUARY 19, 2024

Making events feel smaller and more personal should start with pre-show communications. The more targeted and closely aligned with prospects’ interests campaigns are, the better. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

SEPTEMBER 2, 2022

It’s no secret that the event industry has been heavily affected by the global COVID-19 pandemic in 2020 and 2021, causing many live events to be cancelled or postponed. However, in Q2 2021, Eventbrite, one of the most well-known event ticketing websites in the US, reported a revenue of $46.3

Sponsors 118

Sponsors Advertising Prospect Events 118

Convene by PCMA

APRIL 21, 2024

We don’t get to generate new leads and see prospects.’” But if you’re in marketing, you’d be like, ‘Oh my god, this is the best brand opportunity for us.’ If you’re an executive who has buy-in for event marketing, they’re going to say, ‘I got to speak at a general session or keynote. “We

Sponsors 59

Sponsors Trade Show Events Prospect 59

Eventtia

DECEMBER 11, 2021

This is even more important in hybrid events that emphasise their virtual aspect. Even the smallest tech issues: errors, clunky apps/websites, busy registration lines, lack of access to relevant online information, laggy live streaming platform, and so on, can reduce the overall satisfaction from your attendees.

Event Technology 62

Event Technology Technology Technology Social Media 62

All Conference Alert

AUGUST 31, 2023

Promote for Free on Event Listing Websites The best way to advertise your event for free is by adding your event to free event promotion websites These platforms give you a broad audience and put you in touch with people looking for events in your speciality who would like to join the event.

Promotion 52

Promotion Advertising Social Media Audience 52

Social Tables

SEPTEMBER 8, 2017

Never underestimate the power of a direct invitation by hosting an annual event just for your current and prospective clients. Make sure to plan your open house in your local low-season, and preferably on a weekday when it is easier to fit into event planners’ schedules. Create An Online Portfolio of Your Full-Range of Events.

Planner 68

Planner Venue Marketing Marketing 68

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Before publishing the event, check and double-check that all of the event details are included (and accurate).

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Optimize Your Event Website . 5 Tips for Better Event Sponsorship Packages.

Sponsors 98

Sponsors Events Virtual Events Website 98

Eventtia

APRIL 18, 2022

It should be catchy and easy to remember and tell your target attendees what the event is about. Event website. A dedicated event website or a dedicated page on your company’s website that acts as an information hub for the event. Marketing plan. Launch email marketing.

Sponsors 62

Sponsors Social Media Registration Events 62

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Organize your efforts.

Event Planning 88

Event Planning Retail Registration Events 88

Eventtia

SEPTEMBER 9, 2022

Tap into event calendars and local listings. Event discovery websites bring event planners and event-goers together. These platforms enable potential attendees to discover events happening in their area and buy tickets. Event organizers can list and promote their events and view sales and statistics.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

OCTOBER 19, 2022

As a result, the event accommodated audiences who wanted to hear what the guest speaker had to say. Here are tips on how to book these speakers: Visit speaker websites – Check websites like SpeakerHub and the National Speaker Association. These websites specialize in featuring well-vetted and superb influential speakers.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Social Tables

DECEMBER 13, 2016

Share it to your social media profiles and your website, as well as any industry groups that you are a part of. Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Consider extending a discount on the day, as you’ve held onto the previous retainer.

Contracts 100

Contracts Contracts Events Prospect 100

Bizzaboo

JULY 7, 2021

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.

Marketing 105

Marketing Marketing Social Media Audience 105

Social Tables

DECEMBER 13, 2016

Share it to your social media profiles and your website, as well as any industry groups that you are a part of. Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Consider extending a discount on the day, as you’ve held onto the previous retainer.

Contracts 83

Contracts Contracts Events Prospect 83

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Stova

MARCH 17, 2023

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

Automation 40

Automation Events Registration Prospect 40

Endless Events

JULY 19, 2018

You might be most familiar with them as the friendly little pop-ups in the bottom corner of a website that offer you assistance. It’s that ability to assist, that cements chatbots as a new wave of communication in event support. Their primary function is to give consistent responses to questions via programming. Are chatbots truly AI?

Event Apps 204

Event Apps Social Media Events Attendee 204

Alcor Mice

MAY 5, 2021

Although the size of these companies vary, there are seven common roles in every event team: Director/Head of Events The director oversees the whole process. They are in charge of setting a vision and strategy for the event. Event/Marketing Coordinator The event coordinators are the director’s right-hand men.

Production 52

Production Contracts Contracts Vendor 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

MARCH 15, 2021

Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. Make the Virtual Option Clear: We’re now living in a hybrid events world.

Communications 98

Communications Communications Virtual Events Events 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere.

Website 111

Website Automation SEO Prospect 111

Eventtia

OCTOBER 20, 2022

Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding. 2nd Phase: Up to 3-4 months before the event. Securing event sponsorships. Image: [link].

Event Planning 62

Event Planning Vendor Registration Sponsors 62

Stova

MARCH 17, 2023

What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like event marketing and street marketing. However, a very important component is missing.

Marketing 40

Marketing Marketing Registration Advertising 40

Bizzaboo

SEPTEMBER 5, 2023

Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend. Carina Bauer CEO IMEX 13.

Promotion 98

Promotion Registration Prospect Social Media 98

Traveler's Q

SEPTEMBER 7, 2023

By continuously learning more about your target audience, you can refine your marketing strategies and create meaningful connections that drive engagement and sales. Build A Professional Event Website Building a professional event website is key to managing and organizing successful events.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

AUGUST 10, 2023

Don’t Forget Materials To Help Attendees Get Buy-in The more value and benefits you showcase, your event becomes irresistible. Create a dedicated section on your event landing page where attendees can easily access and download materials to get buy-in to attend your conference.

Registration 52

Registration Sponsors Speakers Attendee 52

Eventtia

JULY 15, 2022

KPI 4: Total Website Visits. Monitoring total website visits before the event can help you assess your event marketing’s performance, among other things. For example, suppose your website visits are relatively low even after you’ve promoted heavily. KPI 5: Event Email Open Rate.

Registration 71

Registration Events Networking Attendee 71