Smart Meetings

JANUARY 4, 2024

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

FEBRUARY 27, 2023

One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Ensure your website has recent blogs, videos, and podcasts highlighting your event. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees.

Conference 279

Conference Sponsors Trade Show SEO 279

Dana Communications

NOVEMBER 21, 2022

If you’re in charge of marketing for a resort or destination, you know there are disparate prospects coming to your website for inspiration and information. Another survey unveiled that 62% of respondents “were willing to give out their e-mail address in exchange for receiving personalized offers from companies.”. Relevance Reigns.

Marketing 206

Marketing Marketing Prospect Corporate Meeting 206

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. How many times is your event website being shared on social?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 8, 2024

PCMA’s Catalyst community offers members a platform to ask each other questions, share ideas, or, as the website says, “communicate and collaborate.” I found this on the State Department website: ‘A letter of invitation or Affidavit of Support is not needed to apply for a visitor visa. We will be hosting a conference in the U.S.

Attendee 52

Attendee Registration Website Logistics 52

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Think about going mobile with advertising, websites, entrance tickets, and more. Tourist locations will want to get their sites on popular travel company websites and encourage reviews to increase exposure. Going Mobile. Everything was already moving digital, but the pandemic has accelerated the importance of no-contact methods.

Marketing 255

Marketing Marketing Tourism Tourism 255

MeetingsNet

APRIL 12, 2024

When a planner finds a prospective mentor, “simply ask if they might have, say, 30 minutes a week for you to bounce situations and ideas off of them. Planners can watch all the online sessions from GMID at this website: [link] Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look.

Planner 103

Planner Meeting Online Trade Show 103

Convene by PCMA

APRIL 8, 2024

Imagine creating an event that attendees jump at the opportunity to attend every year, excited about the experience and the prospect of engaging with their trusted community. Registration for the Spring Intensive is open, and participants can purchase tickets via the Fuse website.

Events 52

Events Prospect Registration Networking 52

Endless Events

JUNE 29, 2022

“You need to talk to a salesperson because they can sell better than a website. You don’t get that on a pricing page on a website.” “When you’re first calling a company or submitting a request on a website, you’re getting contacted by a sales development representative.

Event Technology 194

Event Technology Technology Technology Events 194

Gavel International

DECEMBER 4, 2023

Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way. Support – The prospect and their team do not have the tools they need to do their job well. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve.

B2B 52

B2B Prospect Automation Social Media 52

Smart Meetings

MAY 5, 2021

Seven key tactics event marketers can use to promote virtual networking opportunities include: Conference website: Even when prospective attendees are first exploring your conference agenda and speaker list, you want to make the networking opportunities clear on your event site.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Stova

JUNE 30, 2023

Craft compelling messages that highlight the benefits, educational opportunities, networking prospects, and any exclusive features your event offers. Build an opt-in email list of prospective attendees and develop a series of personalized and engaging email campaigns.

Registration 52

Registration Marketing Marketing Social Media 52

Crowdriff

FEBRUARY 22, 2018

But are all those website visitors converting into eager tourists in the way you’d hoped? Make your visitor guide easier to find on your website. While a picture may tell a thousand words, DMOs know that there’s nothing more compelling to visitors than creating a visual experience on your website. The key takeaway?

Website 52

Website Tourism Tourism Marketing 52

Gavel International

OCTOBER 9, 2023

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g., Experiment with generative AI to create innovative content and narratives.

Marketing 52

Marketing Marketing Automation Social Media 52

Sojern

AUGUST 23, 2021

Retargeting is a cornerstone to digital marketing for travel marketers–and with good reason– 98% of visitors do not convert the first time they visit your website. While prospecting gets you in front of new customers who have not engaged with your brand before, retargeting brings them back after they’ve engaged to complete a booking.

Advertising 104

Advertising Website Booking Prospect 104

Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. Making events feel smaller and more personal should start with pre-show communications.

Prospect 52

Prospect Public Relations B2B Audience 52

Advanced Travel and Tourism

JULY 12, 2022

You can find out by looking at data like Google Analytics, booking data, and website traffic. Ask in-market partners what they’re doing to keep up interest for prospects. Is business decreasing, increasing, or falling flat in the short term? What do future bookings tell you about what’s happening in your market?

Travel 224

Travel Travel Social Media Booking 224

Advanced Travel and Tourism

APRIL 23, 2021

Testing new strategies, we’re finding alternate ways to deliver targeted messages and convert prospects while maintaining return on ad spend (ROAS) and overall marketing ROI. If we put this in perspective, it is not a “sky is falling” event but it will impact the way marketers identify and target consumers.

Advertising 245

Advertising Prospect Tourism Tourism 245

Eventtia

MAY 13, 2022

Also, there are now donor prospect generator tools that may help you in your search for prospective donors. Now that you’ve identified your event goal, fundraising goal, and prospective donors to target, you can start planning the event. virtual auction) Assess your prospective donors’ preferences.

Prospect 62

Prospect Sponsors Events Social Media 62

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. The technology: Can quickly vet and score volumes of data to identify which prospects are most likely to result in a sale. This technology holds a conversation with visitors.

B2B 52

B2B Prospect Social Media Technology 52

Smart Meetings

MAY 17, 2021

Or say you’re considering how much time and effort to invest into minimizing the prospect for microaggressions toward minority event attendees. One way to overcome cognitive biases involves using a decision aid, such as this website that narrows our choices to the top 10.

Planner 200

Planner Meeting Prospect Attendee 200

Dana Communications

MAY 4, 2021

Destinations can make recommendations for itinerary add-ons through a customizable trip planner on their website and tour operators should ensure they have private and small group options for travelers that aren’t ready to join a crowd full of strangers. Domestic dominance. Wellness wishes.

Trends 130

Trends Travel Travel Prospect 130

Blue Spark Event Design

MARCH 1, 2024

Share positive reviews, testimonials, and case studies on your website, social media channels, and marketing materials to build trust and credibility. Follow Up and Nurture Leads Follow up with leads and prospects after the product launch to continue the conversation and nurture relationships.

Production 52

Production Social Media Audience Proposal 52

Smart Meetings

MARCH 9, 2022

Weissenborn suggested leveraging popular social media channels, including TikTok, the most visited website in 2021. The destination posts job descriptions and talent retention through TikTok to attract prospective employees. One creative example of taking the conversation to where Gen Z lives is Discover Long Island in New York.

Tourism 246

Tourism Tourism Promotion Government 246

Amara Marketing

FEBRUARY 14, 2019

Your company’s website is one of the most important assets for your strategy. If we consider the usual online consumer cycle , we will realise that your website is present in each and every one of its phases (awareness, consideration and decision). What Growth Driven Design means?

Prospect 52

Prospect Website Online Education 52

Eventtia

SEPTEMBER 2, 2022

However, in Q2 2021, Eventbrite, one of the most well-known event ticketing websites in the US, reported a revenue of $46.3 Being a limited-time offer in nature, early-bird discounts can instil a sense of urgency, encouraging prospective attendees to purchase your ticket faster unless they’ll miss the discount period.

Sponsors 118

Sponsors Advertising Prospect Events 118

MeetingsNet

OCTOBER 1, 2021

Check out the host’s brand and positioning statement on their firm’s website. Talk to each prospective emcee about your company’s culture and the market it serves, and get a definitive buy-in from them about willingness to adapt their approach. For any host you’re considering, establish credibility and consistency.

Prospect 122

Prospect Audience Booking Planner 122

Bizzaboo

JUNE 21, 2023

Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. Example : An anonymous contact visits your website and submits a form to download a white paper. Pro: It’s s imple — in theory.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

APRIL 21, 2024

We don’t get to generate new leads and see prospects.’” All of this should be ideally on the website — an exhibitor prospectus. We don’t get to put our brand out there. We don’t get these new opportunities. We don’t get to connect with our customers. Net Promoter Scores (NPS) are low — why?

Sponsors 52

Sponsors Trade Show Events Prospect 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

AUGUST 16, 2022

Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging). Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Facilitating On-Event Promotions.

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

Bizzaboo

AUGUST 7, 2022

Increase Website Traffic. # of Website Visits. # of Website Visits from Event Page. of Prospects Added to Database. # of Prospects Added to Pipeline. # Example : Someone visits your blog, visits your event website, and then attends an event. Event Management Software, Social Media Metrics Platform.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Educating prospects. Build Your Event Website. Generating leads.

Social Media 98

Social Media Registration Sponsors Events 98

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. Enhance Prospecting and Qualifying Skills.

Prospect 52

Prospect Automation B2B Social Media 52

DCI

JUNE 14, 2023

Communities must demonstrate the breadth and depth of available jobs to instill confidence in talent about their career prospects and livelihood in the new location. 3. Talent seeks dedicated websites providing comprehensive information about living and working in a particular area.

Prospect 84

Prospect Training Trends Location 84

DCI

AUGUST 11, 2022

It’s so much more than banner ads on a website. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward. Landing on a messy DMO website is akin to landing at an airport where nothing works right.

Media 99

Media Advertising Automation Social Media 99