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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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The “Why” Is the Most Important Aspect Of Event Design

Maritz Global Events

“Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz Global Events (MGE). Event Design Comes Down to 4 Attendee Types. Understanding and delivering on what that mix is at the persona or even individual level will add great value to your event design.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Organizations around the world, including Meeting Professionals International, Professional Convention Management Association, hoteliers, and various destinations, mark GMID with in-person gatherings for networking and learning. What event type should be used for the desired outcomes?

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The Ultimate Guide to Conferences for Event Planners in 2024

Bizzaboo

In this post, you’ll find a comprehensive list of the most important event industry conferences that every event professional should attend this year. Attending these conferences will allow you to learn more about the events industry and meet other event professionals. 2024 NACE Evolve Conference Jan.

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Navigating the Future A Comprehensive Guide to Corporate Event Trends in 2024

Traveler's Q

Top Corporate Event Trends Happening in 2024 In-Person Events Return in Full Force As the world rebounds from the pandemic, experts in the corporate events industry predict a significant uptick in in-person events in 2024.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event Apps Event apps have become increasingly popular in recent years due to their ability to provide convenient and personalized experiences for attendees. These apps offer a range of features, including schedules and agendas, information about sessions and speakers, interactive maps, and social networking capabilities.

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Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them

Maritz Global Events

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers.