February, 2022

Event Marketing on TikTok: 8 Must-Try Ideas

Social Tables

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

Episode 46: Setting Up Your Live Studio for Success in 2022 with Carrie Ferenac of CNTV


The event industry is all talking about upleveling the production quality of our virtual and hybrid events, but a lot of planners are not sure… The Event Hustler Show

MICE professionals

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Trending Sources

The Shared Media Values of Millenials, Gen Z

The Abbi Agency

We’re clearly in an age where digital media dominates our daily lives. Whether it’s growing up in the information age or “wired” at birth, Millennials and Gen Z’ers are the primary focus of modern marketing techniques and strategies when it comes to technology.

Media 130

Learning Firsthand How to Make Events Accessible

Convene by PCMA

Marketing and accessibility specialist Meryl Evans (right) speaks to a Convening Leaders 2022 audience about making events more inclusive and inviting for attendees with disabilities. Jacob Slaton Photography). Beki Winchel.

Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

Why Not Zoom: 10 Benefits Of Event Platforms, Explained

Endless Events

When the first lockdowns started in March 2020, Zoom emerged as the go-to solution to stay connected. People used Zoom to host virtual events as well as catch up with their loved ones.

This Week in Travel: Denver Ditches Mask Mandates

Smart Meetings

In one of the biggest travel stories of the week, Denver has announced that the city’s face covering order will expire on Thursday, Feb. 3, 2022. The order, requiring face coverings indoors or proof of vaccination in lieu of them will not be extended. Rachel Bendick.

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Corporate Financial Leaders See a Boom in US Business Travel Ahead

Business Traveler USA

Financial leaders at US companies say business travel is likely to boom by the end of 2022.

Ticketmaster teams up with Redeam to help travelers purchase tickets to live events as they book trips

Travel Daily News

Event organizers can create special packages and promotions that travelers can combine with other experiences as they book their trip. Redeam then shares these offers across hundreds of travel sites in its global network, including Expedia, Viator, TUI Musement, GetYourGuide and more

5 Consumer Trends Having an Impact on Business Events

Convene by PCMA

Changing consumer buying habits will affect business events in myriad ways, including attendee expectations for both in-person and digital events. Jacob Slaton Photography).

Top Event Planning Tips 2022 With Gianna Gaudini

Endless Events

After a month-long break, the #EventIcons podcast is back in all its glory! This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out.

COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

New Realms, New Ideas: Virtual Reality Tech Is Transforming Events, Experiences

Smart Meetings

Wouldn’t you rather forget where you are for a moment and feel like you’re there?

What makes an effective digital marketing strategy and how to craft one?

EHL Insights

Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers.

Slovakia’s Civil Aviation Authority Certifies Flying Car

Business Traveler USA

The Slovak Transport Authority has issued an official certificate of airworthiness to AirCar, a new dual-mode car-aircraft vehicle, following the successful completion of 70 hours of flight testing.

How to Plan Newly Popular Smaller Events

Skift Meetings

In many ways, events in a pre-pandemic world focused on the principle of "the bigger, the better.” As the growing trend towards micro-events shows, however, sometimes less is more. Learn when micro-events are the best choice, and how to get them right.

3 Trends Shaping Events: Optimism, Travelportation, Emotional Health

Convene by PCMA

The Hyatt Hub in Chicago was designed to help meet the emotional needs of people working there, one of the 100 trends technology company Wunderman Thompson has identified that will shape the way we live and work this in 2022. Photos courtesy Hyatt).

Event Gamification Guide: Reach Your Event Goals!

Endless Events

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms !

Bishop-McCann Acquires ONYX, a Meetings and Events Company

Bishop McCann

Effective March 1, 2022, Bishop-McCann, a worldwide leader in the meetings, incentives and events industry, will acquire ONYX, a meetings and events company that provides high-touch planning and event services for corporate clients.

Stratospheric Incentives: The Future of Tourism

Smart Meetings

How would you like to take your corporate group on a journey experienced by names such as Neil Armstrong, Buzz Aldrin, William Shatner, and some of the world’s richest, Jeff Bezos and Richard Branson? We’re talking space travel—and soon, meeting professionals will be able to join the fun.

SAS Plans Direct Services to Toronto from Copenhagen and Stockholm

Business Traveler USA

Starting in June, SAS plans to offer nonstop services from both Copenhagen and Stockholm to Toronto, pending government approvals. The carrier will operate the Stockholm-Toronto service four times weekly, while offering three flights per week from Copenhagen to the Canadian city.

11 Trends for Event Professionals to Watch in 2022

Skift Meetings

The nature of engagement has changed profoundly. At EventMB's The Future of the Event Industry: 2022 Outlook Summit, event professionals joined us to explore how the industry has metabolized lessons from the pandemic and what that means for events in 2022.

State of the U.S. Travel Industry 2022: No Recovery Without Business Travel Recovery

Convene by PCMA

Roger Dow, president and CEO of U.S. Travel Association, speaks Wednesday at the National Press Club in Washington, D.C. Courtesy U.S. Travel Association). The travel industry won’t fully recover until the meeting industry recovers, Roger Dow, president and CEO of U.S.

Brandt & Will’s Event Technology Trends 2022

Endless Events

This week’s Event Tech Podcast episode is a little bit different. Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021.

Top 10 global spa trends for 2022 designed to heal mind, body & soul

EHL Insights

The wellness industry is transforming into a booming trillion dollar market with plenty of potential for new entrants in the sector, be it new products or services. EHL has compiled a list of the top 10 global spa trends for 2022.

What Keeps Attendees Safe in a Pandemic and What Doesn’t

Smart Meetings

There is no magic elixir to absolutely protect attendees from fast-spreading novel coronaviruses. But strategic measures executed professionally are a lot more effective than some of the most common solutions being promoted right now.

More speakers and panels announced for the Virtual ITB Berlin Convention 2022

Travel Daily News

At itb.com, under the heading ’Open for Digital, Responsible & Resilient Solutions’ , users can find out about the latest industry trends and best practices live and free of charge from anywhere in the world

Panel 87

How to Accommodate Event Attendees With Neurological Needs

Skift Meetings

Inclusivity and diversity have become a focal point for events and professionals in the industry. We explore the why and how of creating inclusive spaces for so-called neurodivergent people.

Looking at In-Person Events With a Fresh Lens

Convene by PCMA

Conversation pods are a great way to keep attendees from feeling overwhelmed at events. Jacob Slaton Photography). “We We must re-evaluate our pre-COVID event models and restructure them to meet audiences where they are today.” — Beth Surmont.

Planning Disruption-Proof Events In Times Of Uncertainty

Endless Events

Great event professionals know that it’s vital to always have a plan B ready when planning events. For example, they know how to deal with bad weather at events and how to build a crisis communication plan.

Talent and Culture in the Events Industry

Bishop McCann

Show Notes. Joined by Melanie Maddock, we discuss her role as Vice President of Talent and Culture for Bishop-McCann and how she is able to infuse JOY into our company culture for our event professionals. Topics include: How to create strong work-life balance.

What Happens When “Fear” Majeure Is Used to Postpone or Cancel an Event?

Smart Meetings

With ongoing concerns related to Covid variants, a number of businesses and events are re-evaluating whether to postpone or cancel despite the relative loosening of federal, state and local restrictions.

UFI LATAM Conference 2022 taking place in Buenos Aires

Travel Daily News

The event, open to both UFI members and non-members, brings together industry professionals from across the region and beyond

Can Events Dependent on Volunteers for Help Survive Without Them?

Skift Meetings

As many associations report declining volunteer and membership levels, leaders say it’s time for organizations to rethink the way they manage volunteer programs and take steps to encourage more participation at meetings.

Could ScreamCon Be Next?

Convene by PCMA

Since 2021, groups of mothers have been gathering for sessions of collective screaming. On March 11, it will have been two years since the World Health Organization declared COVID-19 to be a global pandemic. If that’s a milestone that makes you feel like screaming, you’re not alone.

Team Building In The Events Industry: Show Love & Appreciation!

Endless Events

Event professionals are so other-focused that they often forget about themselves. They try to make sure that everybody, from attendees to sponsors, is taken care of. But what about them? How do they take care of themselves and their teams?

What event professionals can learn from the Super Bowl


Learn what event professionals can learn from the Super Bowl as a showcase of building up attention, creating and engaging communities, leveraging technology, and advertising.