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White Paper—Value Amplified: How Destination Marketing Organizations Drive Results for Event Planners

Smart Meetings

Download the White Paper! A recent Smart Meetings survey of meeting planners—from corporate, association, nonprofit and third-party sectors—confirms what many in the field have long known: DMOs add real, measurable value.

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The Live Events Industry Needs Your Voice: Support a NAICS Code Revision

Smart Meetings

Overview Doc Customize the Sample Letter : Download and personalize the sample letter with your contact information. By writing a letter to the federal government, you can help demonstrate the need for this revision. Heres how to get involved: Read the Overview : Familiarize yourself with the provided documentation.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Download the Ultimate Event Planning Checklist Download Eventtia’s free Event Planning Checklist to cover every detail effortlessly. Download Your Event Planning Checklist The event checklist helps you manage all planning details, reduce uncertainty, and stick to the event timeline.

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Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism

Advanced Travel and Tourism

Data location services have been a key tool for discovering new markets, their seasonality and timing, and their sought-after activities. A refreshed SWOT analysis is done annually to stay fine-tuned. For more information download the free webinar: [link] The post Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism appeared (..)

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Shiji releases 2025 Hospitality Distribution Technology Chart: Navigating a rapidly evolving ecosystem

Travel Daily News

It is freely available for download and widely used by hotel brands, consultants, and media. The Shiji Hospitality Distribution Technology Chart was first launched in 2015 and is curated with input from independent experts and hospitality stakeholders worldwide.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings. Analytics Platforms: Tools like Google Analytics 4 provide insights into website visitor behavior, conversion paths, and campaign performance.

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How Climate Change is Changing Travel

Convene by PCMA

You can download the full World Travel Market report here. And tracking big-picture travel trends provides event organizers with insights into consumers shifting preferences and how attendee behavior could change in the future. Convene looked through the 80-page report with an eye toward trends related to sustainability and climate issues.

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