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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024?

Media 217
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Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. LinkedIn is the best place to communicate with 722 million business professionals. Launching in May 2003, nine months before Facebook, LinkedIn is the oldest social network. citizenship.

MICE professionals

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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

Hashtags across social media platforms for cohesion and to aggregate conversations. It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. Open video conference rooms before or after the event for attendees to hang out. How to Spread the Word.

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How to Get Sponsorship for Your Event

Eventtia

Step 1: Understand your event in and out Securing event sponsorship is essentially about “selling” your event to prospective buyers– the sponsors. The more clearly and accurately you can define your event’s unique selling points, and communicate these with potential sponsors, the higher the likelihood you’ll be able to secure sponsorships.

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How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me? Create a compelling event message. What makes your event unique?

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12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Gavel International

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g.,