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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. For example, if you are selling or presenting a product through a barcode, you can have the entire product in a physical room—even virtually.

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The Value of Video in Marketing

Dana Communications

As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. You can showcase different products, settings or experiences. Viewers get an accurate glimpse into a product or destination so they can personally envision the experience.

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When Mother Nature Is an Unwanted Attendee at Your Meeting or Event

Smart Meetings

Shannon Copeland The seamless coordination of countless logistics required to produce a productive and enjoyable meeting or event is a Herculean task. In addition, forming solid relationships with your venue hosts and maintaining good communication with them will benefit you if an emergency arises and you need to make changes on short notice.

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The Sure Way for Association Leaders to Get Constructive Feedback About Meetings

Smart Meetings

To survive pandemic-related disruptions in the midst of a turbulent economy, associations have to incorporate constructive feedback from stakeholders about the quality of their meetings product. This results in communication gaps between executives and members. This results in communication gaps between executives and members.

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Tech Company’s AI Reporter Helps Meeting Attendees Be in Two Places at Once

Convene by PCMA

At last October’s event in Munich, Germany, where the agenda included main stage presentations plus five breakout stages, Stephen Rose, Siemens AG’s head of global communication services, and his colleagues faced a challenge most meeting organizers would love to have. The next challenge will be to expand the use of the tool, he said.

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Spotlighting Trust in 2024

Convene by PCMA

Let’s make this the year we stop trying to impress and sell, sell, sell ourselves, our products, our world views, whatever. Sue Pelletier is a contract editor and writer whose work has appeared in Prevue Meetings and Incentives , ConferenceDirect MeetingMentor , Manufacturing Leadership Journal , and Trade Show Executive. Are you in?

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Meetings-Merchandise Mayhem

MeetingsNet

Supply-chain bottlenecks are causing shortages and delays for promotional products and attendee gifts. While it used to be one of the less time-consuming elements of meeting planners’ jobs, choosing and getting delivery of promotional products and gifts has become yet another hassle in the Covid era. is slowing the delivery times. “As

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