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What Is Event Design? Exploring the Art and Science Behind Memorable Events

Bizzaboo

At its core, event design is all about deliberately crafting every aspect of an event to achieve specific organizational objectives and create memorable event experiences. Successful event design seamlessly integrates all of these elements to reflect the event’s purpose and create a truly unique experience.

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Success Story: Branded Event Design in Houston

Blue Spark Event Design

Client Objective: Craft an exclusive branded event design centered around the launching a new marketing message. This event design was meticulously designed for a masculine audience, offering them valuable networking opportunities alongside unforgettable live music performances.

MICE professionals

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Five ways explicit communication improves meetings

Conferences that Work

But often, explicit communication — saying or writing what’s needed to guide or influence desired behavior — improves matters over staying silent or beating around the bush. Here are five examples of how explicit communication improves meetings. Many events do this— but few tell attendees they have the option!

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5 Ways to Build Community Loyalty

Smart Meetings

Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Consider matching up first-timers with “veteran event attendees” to help the first timers get the most out of their experience.

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ADMEI Welcomes Denise Malo, DMCP, as New Board President

ADMEI

She is skilled in event production, program development, event design, and logistical implementation, and she thrives in educating the next generation of event producers to achieve their goals of excellence in the hospitality industry. However, she brings to the table over 35 years in the hospitality industry.

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CMP Spotlight: Get to Know Desireé Dolecki, CMP

Smart Meetings

It is a non-profit that organizes practitioner-based events and workshops and brings together companies to explore enterprise improvement methods, exchange best practices and network. She leads successful events with the help of the AttendeeHub app. For these reasons, event design only grows more imaginative and experiential.

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Can One Virtual Meeting Platform Rule Them All?

Smart Meetings

Last year, wireless service provider Verison purchased video conferencing company BlueJeans in an attempt to provide a “unified communications portfolio.” Or will a lack of choice force event designers to compromise to fit into the box? One of the needs begging for a solution is virtual networking. Is Bigger Better?

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