Leonardo

JANUARY 26, 2022

While having brand recognition and a presence on other sites is an important driving factor, keeping your website up to date is vital to driving bookings, revenue, and increasing ADR. . Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. . The best hotel websites?walk

Website 71

Website SEO Booking Social Media 71

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

AltexSoft Travel

MARCH 23, 2022

Before diving in, watch how tours and attractions market works. A tour operator is a travel company that devises the trip, books its components, markets it, and sells to travelers or travel agents. In most cases, tour operators book travel services from external suppliers. Booking engine and payments processing.

Booking 52

Booking Technology Technology Travel Agent 52

Leonardo

MARCH 13, 2024

Per the US Justice Department in 2010, hotels are required to identify and describe their accessible features with enough detail that someone who might require them would be able to assess if they can book that hotel. In the last decade, the specifics and legalities around this have remained a grey area.

Website 93

Website SEO Communications Communications 93

Social Tables

SEPTEMBER 20, 2017

In a perfect world, your hotel would be so well-known that word-of-mouth was the only marketing you relied on. But reality check: that’s not how hotel marketing works. So we decided to put together a list of five hotel PPC strategies you can incorporate into your marketing plan in order to jumpstart bookings now.

Booking 60

Booking SEO Location Marketing 60

Leonardo

MARCH 16, 2022

Special offers are a key way to increase direct bookings, while showing off the unique experience you provide above and beyond the competition. . Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR. A better strategy is to sell based on experiences.

Website 82

Website Booking SEO Marketing 82

DCI

OCTOBER 21, 2022

This really makes the case for just how important it is to keep your website in order and have it ranking well for SEO. When only 25% of users visit the second page of search results , you could have a beautiful site but if it isn’t ranking well for SEO, it likely won’t get the traffic you’re hoping for. The future of work is flexible.

Conference 76

Conference SEO Remote Trends 76

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Traveler's Q

DECEMBER 14, 2023

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Optimize Your Event’s Website SEO Make sure your event website is optimized for search engines so that it appears at the top of relevant search results.

Website 130

Website Online Social Media Promotion 130

Tourism eSchool

JANUARY 15, 2023

When you only have limited time and marketing dollars as many of us do in small business and destination marketing, you want to focus your precious marketing resources on activities that bring you the best return on your investment – that is, activities that are seen as most “trustworthy” by your potential customers.

Online 52

Online Social Media Website Advertising 52

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice.

Hospitality 119

Hospitality Advertising Website Booking 119

Tourism eSchool

JANUARY 15, 2023

When you only have limited time and marketing dollars as many of us do in small business and destination marketing, you want to focus your precious marketing resources on activities that bring you the best return on your investment – that is, activities that are seen as most “trustworthy” by your potential customers.

Online 89

Online Social Media Website Advertising 89

AltexSoft Travel

JULY 14, 2022

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. They only connect suppliers with consumers and distributors and earn their commission in case the tour is booked. Here’s how it works.

Travel 105

Travel Travel Affiliate Booking 105

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Tourism eSchool

APRIL 30, 2020

If you work in Destination Marketing, we have a COVID-19 Immediate Response Action Plan for you, as well as a VCOVID-19 Immediate Response Action Plan for Visitor Centres and Visitor Servicing. Do what you can to keep them on the books and connected with your business until this crisis is over. Orange has taken it's popular F.O.O.D

Tourism 97

Tourism Tourism Social Media Online 97

Stova

MARCH 25, 2024

When a part of an all-in-one platform , you can find registration systems that seamlessly connect with other tools event planners love like email marketing, surveys, websites, reporting & analytics, and even onsite features as well. Things like room rates and room types should be presented in a clear and concise manner.

Registration 40

Registration Social Media Event Apps Website 40

Eventtia

AUGUST 3, 2022

First of all, you would look to find and book a venue of appropriate size. A simplified way of looking at this question is to consider the concept of ‘balancing your books.’ For example, how much would the festival spend on venue hire , booking acts, staffing costs, marketing, etc? Marketing and promotion costs.

Events 62

Events Event Planning Virtual Events Venue 62

Tourism eSchool

JANUARY 10, 2023

Why add YouTube into your marketing mix? Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand? Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile?

Tourism 90

Tourism Tourism Social Media Website 90

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Licenced CMS – This type of CMS has been developed by a website development company / marketing agency, for the specific needs of their clients.

Website 95

Website SEO Tourism Tourism 95

Hotel Engine

AUGUST 11, 2022

Google now has one of the most complete hotel shopping and booking systems available. This is because Google continues penetrating the travel booking process at every point. Understanding what drives engagement and how customers use reviews for their buying journey is crucial for making tech-savvy marketing decisions.

Prospect 52

Prospect Booking Platform Website 52

Leonardo

MAY 13, 2021

What it comes down to is the importance of centralizing information for improved distribution across an increasingly decentralized and siloed booking landscape. Marketing fluff that describes a room is great but travelers—and frankly channels as well—need a clear, SEO-driven list. It’s not that hotels are making mistakes.

eCommerce 57

eCommerce Automation SEO Travel Agent 57

AltexSoft Travel

MAY 13, 2021

One of the ways to do this is implementing a booking engine. What is a hotel booking engine and how it makes you competitive. That means that OTAs are not their first choice, rather the most convenient one to choose, book, and pay for hotel rooms. A booking engine is a software connecting customers and travel providers.

Booking 69

Booking Website SEO Vendor 69

Maritz Global Events

NOVEMBER 4, 2019

Book their hotel room. Purchase other items (VIP tour, networking event, clothing, books). Use organic and paid digital marketing tactics. Optimize each for SEO. In one fell swoop allow them to: Register for your event. Identify any special food requirements. Commit to Sponsorships.

Sponsors 45

Sponsors Trade Show SEO Registration 45

Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Product Marketing Summit Chicago 2023 11/15/23 Chicago, IL Nov.

Marketing 105

Marketing Marketing Conference Affiliate 105

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett. How to Fix.

Website 52

Website Tourism Tourism Marketing 52

Sojern

NOVEMBER 29, 2021

In our last blog, 4 Ways to Simplify Your Website Design , we discussed the importance of simplicity in design, such as keeping your branding consistent across your website, using the right images, optimizing your website to avoid long load times, and implementing an easy booking process. . Travelers want a friction-free experience.

SEO 89

SEO Website Booking Advertising 89

Tourism eSchool

JULY 28, 2021

Having a listing is a non-negotiable marketing tactic for all tourism businesses and events. Having an ATDW listing can increase the digital exposure for your business across key destination websites where your potential visitors are planning and booking trips to your destination, including: Your state / territory consumer websites (eg.

Online 87

Online SEO Website Tourism 87

Social Tables

MAY 14, 2019

Plus, something like say, digital marketing might not exactly be your forté. Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. And make the most of your marketing budget while you’re at it!)

SEO 141

SEO Proposal Sponsors Events 141

AltexSoft Travel

JANUARY 13, 2022

Influenced by the need to control their COVID exposure and having to travel only locally, people have unknowingly shifted the accommodation market share. In this article, we’ll cover the alternative accommodations (AA) market, explain the back-office components of AA distribution, and give tips on growing your vacation rental presence.

Booking 52

Booking Banking Website Platform 52

Bizzaboo

OCTOBER 16, 2022

In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and event marketing examples you can learn from to improve the attendee experience at each event. In short, there’s no better event marketing plan than creating killer attendee experiences. Source : Moz.

Attendee 98

Attendee Speakers Events Networking 98

AltexSoft Travel

JUNE 21, 2023

The formula for vacation rental ADR is as follows: In the formula: the “total rental revenue represents the total revenue earned from a reservation, including daily rates and cleaning fee; the “number of nights booked” is the sum of all individual nights that guests have stayed or will stay at the property. Sounds great, right?

Hospitality 52

Hospitality Management Booking Networking 52

AltexSoft Travel

FEBRUARY 15, 2022

We’ve touched on the topic of website localization earlier, and in this article, we want to dive deeper into the technicalities of an adaptation process and share our experience of adjusting travel platforms to foreign markets. Besides, all the link building strategies and SEO efforts of the main domain are applied to all the subdirectories.

Website 52

Website Travel Travel SEO 52

ITA Group

FEBRUARY 4, 2021

7 Tactics to Become a Social Selling Pro | Digital Marketing Institute. A daily podcast for B2B marketers. This popular inbound marketing software not only helps your marketing team collect impressive leads on your website—they’re experts in the world of sales, too. It’s your resource for learning and career growth.

Training 79

Training B2B Prospect Booking 79