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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 264
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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable. Craft compelling messages that highlight the benefits, educational opportunities, networking prospects, and any exclusive features your event offers.

MICE professionals

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21 Outside-the-box and Creative Event Promotion Ideas

Bizzaboo

Send Personalized Video Invitations Use platforms like Cameo to have celebrities or influencers send personalized video invites to key invitees like customers, high-value leads, and others. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Send high-value perspective attendees something edible!

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4 Ways to Add Value to Sponsorship Packages

Stova

That’s why we created this blog post highlighting four trends driving our industry forward. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Fortunately, modern onsite technology and analytics platforms answer the call.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

It’s no wonder there are 181 event management platforms on G2 and a whopping 749 event management products on Capterra. When measuring event ROI, different event tech platforms have different strengths. Example : Someone visits your blog, visits your event website, and then attends an event.

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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Slack, social media, blog posts, questionnaires and more are all part of the equation. For more information head to airmeet.com.

B2B 246
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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event Management Software, Social Media Metrics Platform. Web Analytics Platform. of Prospects Added to Database. # Product Analysis Platform, Event Staff Reporting. Event Management Software, Social Media Analytics Platform. of Prospects Added to Pipeline. # Increase Media Coverage. # of Media Placements.