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Closed User Groups in Travel: Benefits, Examples, and Best Practices to Enable a CUG Strategy

AltexSoft Travel

That’s where closed user groups come in. By creating exclusive travel experiences for a select group of clients, you can increase customer loyalty, repeat purchase rate, and revenue. In this blog post, we’ll show you how to implement and take advantage of a closed user group strategy.

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How has Social Media Changed the Tourism Industry?

Solimar International

They form their own opinions on the destination and share them with close friends and family (i.e. Facebook was born in 2004 and had 50 million users by October 2006. Given the social purpose of these platforms, most users share the highlights of their lives–and traveling is a major highlight. User-Generated Content (UGC).

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The road to the events industry recovery: Lessons learnt from the Eurovision Song Contest

The MICE Blog

We had to experiment; we had to be innovative, creative; and we had to work closely together with our team and the partners in our city.’. Events that are really able to distinguish between those two have a clear user journey. They identified a gap between the ambitions of the city, the perception that users have, and the reality.

Events 163
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Ignite Your Networking Game with These Innovative Corporate Event Ideas

Traveler's Q

This blog will provide you with unique and impactful networking event trends that are taking the corporate world by storm. So if you’re planning an event, be sure to pay close attention to what your attendees want, and be prepared to make changes on the fly to meet their needs. Let’s dive in!

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The role of esports in employee engagement: Case study of PwC Gaming Masters

The MICE Blog

This competitive video gaming format strongly appeals to Generation Z (born from 1997 to 2012), a younger demographic which is difficult to reach with traditional advertising and that’s one of the reasons why brands are paying close attention to the growing esports industry. It’s an online group stage, so everything is very digital.

Sports 130
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#RotterdamExperiment 2 – Gaming and the events industry: from individual entertainment to purpose-driven collaboration

The MICE Blog

In fact, both the gaming and events industries have many similarities when we look closely at each. It was followed by a group experiment guided by Andries van Vugt, Founder & Creative Designer at Organiq. This game addressed sustainable development goals, with groups working on finding solutions to these goals.

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

For example, local groups collaborated to promote tourism and obtained certification from Ecotourism Australia , Australia’s ecotourism accreditation body. Storytelling also displays how certain tourism experiences and brands are accessible to everyone, not just select groups of people.