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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Other Benefits of SEM.

Audience 233
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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

While having brand recognition and a presence on other sites is an important driving factor, keeping your website up to date is vital to driving bookings, revenue, and increasing ADR. . Here’s a look at the benefits that stem from creating and updating your own website. . A dated website will cost you bookings. .

Website 71
MICE professionals

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Import contacts from opt-ins, bookings, and reservations. Recognize your customers’ milestones like anniversaries and birthdays with special loyalty benefits.

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How to Integrate Influencer Marketing into Your Event Strategy

Eventtia

A brand can benefit from partnering with an influencer that shares or mentions their product or services in a positive way on social media. Search Engine Optimization (SEO). This is excellent exposure for the author’s new book, but it also exposed your event to a new audience as well.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. They only connect suppliers with consumers and distributors and earn their commission in case the tour is booked. Here’s how it works.

Travel 105
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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. For hotels and OTAs, the main benefit of partnering with metasearch engines is increased online presence and customer reach. Metasearch cost models. Through a connectivity partner.