Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

OCTOBER 31, 2022

As a result of a marketing campaign that constantly evolves to reflect market forces, the shifting media landscape, and changing audience behaviors, IBIE’s attendance has continued to grow over the last few editions — including at its most recent event, Sept. Robust influencer marketing activities. Betting big on digital.

Marketing 98

Marketing Marketing Retail Public Relations 98

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The simple answer is anything and everything you do to bring the message about your products or services to the world. Examples are a new product launch or a limited-time sale. Learn About Your Target Audience.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

MAY 19, 2023

To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Will your attendees be more excited to explore hot new products or visit the exhibit hall ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Be a matchmaker.

Attendee 116

Attendee Trade Show Registration Certification 116

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Luxury Lifestyle. It might seem like a stretch.

Media 80

Media Travel Travel Fashion 80

Bizzaboo

DECEMBER 4, 2023

Their role extends beyond event planning and execution; they enable marketing and sales teams to promote the event and capitalize on the leads generated effectively. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets. Let’s explore the event team’s role as a unifying force.

B2B 59

B2B Event Planning Conference Logistics 59

Social Tables

JULY 31, 2018

Regardless of how productive you may be, running a successful fundraising event is a team effort. The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. The result: Our list of 5 Tips for Creating Incredible Fundraising Events. Build a great team.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

JULY 31, 2018

Regardless of how productive you may be, running a successful fundraising event is a team effort. Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. The result: Our list of 5 Tips for Creating Incredible Fundraising Events.

Sponsors 97

Sponsors Logistics Vendor Events 97

DCI

JULY 19, 2021

Layering the inside-outside perspectives yields a solid foundation to begin to shape a genuine place brand that will resonate both with residents and target audiences. If it’s one thing that the pandemic made abundantly clear, virtual meetings are efficient, productive and cost-saving. This is true for destinations around the world.

Benefits 52

Benefits Advertising Tourism Tourism 52

Convene by PCMA

OCTOBER 22, 2021

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bakers now come to IBIE in search of suppliers featuring the BEST in Baking seal on their products.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. For some, it may be adding AR to product launches or speaker sessions at in-person events; for others, it may mean creating a VR environment where attendees around the world could network or buy goods and services in real time.

Technology 105

Technology Technology Events Event Marketing 105