Convene by PCMA

JANUARY 22, 2024

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. These organizations are entering the fray in part because of a collective realization that travel boycotts, historically, have done little move to the needle politically.

Organization 121

Organization Meeting Tourism Tourism 121

Convene by PCMA

NOVEMBER 28, 2022

As part of our Events Industry Forecast , Convene asked Sara Fellows, director of social media at mdg, to pick which social-media channels she thinks are best for promoting events. Here’s what she had to say. User statistics came from Sprout Social.). Instagram. 2 billion monthly global active users. 830 million members worldwide.

Social Media 105

Social Media Media Organization Platform 105

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Engaging with your event audience through social media can build excitement and anticipation, increasing attendance.

Social Media 59

Social Media Promotion Media Event Marketing 59

Social Tables

FEBRUARY 23, 2023

Whether you are fundraising for a massive organization like the Red Cross, or raising money for a local animal shelter, this post is for you. Establishing event objectives early will help organizers choose the right fundraiser type to fit their mission and secure the necessary participants.

Organization 78

Organization Social Media Sponsors Events 78

Convene by PCMA

JULY 21, 2023

Promoting the value of events to self-reliant, pragmatic, and always-connected Gen Zers is challenging, he said. “The next generation won’t accept events that look the same as they used to,” Holsinger said, urging organizers to avoid the SALY (same as last year).

Audience 98

Audience Publishing Events Training 98

Endless Events

JUNE 22, 2018

Organization, flexibility, and the ability to organize your time (and budget!) Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box. At the same time, it’s also vital for managing expectations and preventing miscommunication.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Eventtia

DECEMBER 30, 2022

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. What is the goal of promoting or marketing your event? Relevant: relevant for your event’s goal and organization’s goal. Know Your Target Audience.

Social Media 91

Social Media Promotion Media Registration 91

Endless Events

OCTOBER 18, 2022

Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Promote Your Event. Next up, you need to strategize how you’ll promote your event.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

DECEMBER 19, 2023

Jack Macleod For the last 15-20 years, green meetings and organized gatherings aimed at minimizing negative impacts on the environment have been a concept, but in 2020, after the Covid-19 pandemic, they became a widespread topic in the events industry. On average, events produce 2.5 pounds of landfill waste per person, per day.

Trade Show 246

Trade Show Sustainability Promotion Certification 246

Bizzaboo

MARCH 13, 2023

In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? After all, your goal is to maximize registrations.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Endless Events

FEBRUARY 21, 2018

You have traditional advertising, paid search, organic search, social media, content marketing, and email marketing to promote events at your disposal. With a limited marketing budget, how do you know the best way to digitally promote your event to attract the most attendees? I’m glad you asked. Sephora follows this exact plan.

Promotion 214

Promotion Marketing Marketing Automation 214

Traveler's Q

APRIL 3, 2023

Organizing a corporate event can be a difficult and stressful task. Additionally, staying organized and utilizing resources such as experienced professionals can help you ensure that all aspects of the event are properly taken care of. You can download free charts that contain a timeline for what should be done and when.

Organization 130

Organization Contracts Contracts Events 130

Bizzaboo

SEPTEMBER 13, 2023

Are you wondering how to promote an event on LinkedIn? For event professionals, LinkedIn’s 900 million global members and 63 million company profiles make the site stand out as a premier networking and promotional platform, offering unparalleled conference and event marketing opportunities. Need to promote your LinkedIn page event ?

Promotion 52

Promotion Conference Marketing Marketing 52

Eventtia

JUNE 2, 2023

Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. Based on the purpose of the event, you might be able to decide on the type of event you are going to organize, but it will especially help in dictating the objectives of the event.

Organization 91

Organization Social Media Insurance Events 91

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Why wait then?

Promotion 52

Promotion Advertising Social Media Audience 52

Solimar International

OCTOBER 14, 2021

They need the support of destination management organizations (DMOs) to help market, manage, succeed. DMO stands for destination management organization, though these are often referred to as destination marketing organizations. What Are the Responsibilities of a Destination Management Organization? But how and why?

Destination Management 105

Destination Management Organization Management Tourism 105

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Table of Contents What is event promotion?

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Table of Contents What is event promotion?

Promotion 52

Promotion Social Media Registration Sponsors 52

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. It provides an effective medium for connecting with potential attendees and promoting the upcoming event. You can also create a content calendar to plan and organize the updates in advance.

Website 130

Website SEO Social Media Audience 130

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. But you may not have noticed that as these channels have become more saturated, organic posts reach fewer and fewer users.

Organization 72

Organization Social Media Prospect Audience 72

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees.

Website 130

Website Online Social Media Promotion 130

Social Tables

AUGUST 9, 2022

Not sure how to organize a golf tournament for a charity, fundraising event, or social outing? With more complex activities and scheduling than some other event types , learning how to organize a golf tournament will require some advanced planning. Learn how to organize a golf tournament in 7 easy steps. Think big picture.

Organization 78

Organization Social Media Venue Website 78

Smart Meetings

FEBRUARY 16, 2024

Wenks holds over 20 years of experience in executive hospitality leadership, most recently serving as vice president of the sales organization for Omni Hotels. Jessica Bauer Jessica Bauer, The Logan, Philadelphia’s Hotel The Logan , Philadelphia’s Hotel , promotes Bauer to general manager.

Human Resources 263

Human Resources Hospitality Tourism Tourism 263

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants.

Social Media 130

Social Media Event Apps Sponsors Website 130

Endless Events

APRIL 8, 2022

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Promoting Attendee Autonomy With On-Demand Content.

Audience 306

Audience Virtual Events Communications Communications 306

Smart Meetings

SEPTEMBER 22, 2023

So, how can we implement innovative ideas and audience-focused design thinking to plan events that create a magnetic communal experience that is personalized to each attendee? One of the biggest reasons for this trend is that people desire to share meaningful, unique experiences with others—aka their “tribe.”

Attendee 246

Attendee Audience Networking Event Apps 246

Bizzaboo

MARCH 13, 2023

In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. How To Promote a Virtual Event: 12 Creative Virtual Event Marketing Strategies Want to rock your next virtual webcast or other event ? After all, your goal is to maximize registrations.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Traveler's Q

NOVEMBER 2, 2023

Social media for events can be leveraged to create buzz, promote the event, and increase exposure. Event technology provides a plethora of advantages and opportunities to event organizers, who seek to create memorable and engaging events. One of the easiest ways to do this is by utilizing event registration software.

Event Technology 130

Event Technology Technology Technology Social Media 130

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Many even invite friend groups of influencers to promote their living-life-glamorously content to multiple fan bases at once. Users want their content to feel organic, not targeted. Of course not! We said what we said.)

Social Media 169

Social Media Trends Advertising Platform 169

Smart Meetings

JUNE 21, 2021

While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. Speakers should also be diverse and reflect the audience’s makeup, keeping in mind that online events tend to attract an international audience.

Online 328

Online Attendee Speakers Registration 328

Endless Events

DECEMBER 20, 2022

But they require a few tweaks to ensure your audience feels like they’re part of the event – even if they’re sitting at home on their couch. Promote the Event on Several Channels. Your audience should understand that it’s a real event you’re planning, not just another webinar resembling a conference call. .

Online 177

Online Virtual Events Platform Audience 177

Smart Meetings

MAY 31, 2022

After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. Run social media campaigns to promote meetings and compile hashtags for attendees to use.

Meeting 306

Meeting Social Media Trade Show Technology 306

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Start by benchmarking metrics around organic traffic and direct web page visitors.

Audience 134

Audience Social Media Media Events 134

Convene by PCMA

APRIL 4, 2024

My point in writing about that was to underscore the significant role events play in disseminating helpful knowledge — often in the category of breakthrough information — among their audiences and the larger universe. Exhibitors pay for the space to promote their products.

Medical Meetings 111

Medical Meetings Trade Show Proposal Social Media 111

Convene by PCMA

APRIL 15, 2024

Event organizers are worrying about increasing costs and attendance numbers at their events this year, according to responses to a recent survey conducted by AAE Speakers, a speakers bureau and talent agency. Choosing speakers is a collaborative decision — less than 8 percent of respondents make the booking decisions alone.

Speakers 64

Speakers Planner Audience Booking 64

Smart Meetings

MAY 5, 2023

How to choose between in-person, virtual and hybrid for your next event When Covid-19 lockdowns pushed the world into all-digital interactions, they presented event organizers with a gift: the opportunity to test digital-only event strategies. Know Your Audience Digital-only and hybrid events do have a role to play.

Virtual Events 279

Virtual Events Trends Audience B2B 279