Remove Audience Remove Online Remove Sponsors Remove Trade Show
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Unique & Exciting Virtual Trade Show Ideas

Endless Events

How do I keep a virtual audience engaged ? And what are some virtual trade show ideas I can use? But some of the questions we see people asking more often surround trade shows. Virtual Trade Show Ideas: The Sponsor & Exhibitor Side. Instead, how would someone do that online?

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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

MICE professionals

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Reinventing Business Models for Events

Smart Meetings

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Customers, sponsors, and exhibitors are demanding a different value proposition. But the reality is that 80% of virtual attendance is free.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Pick the low-hanging fruit. Account for accessibility.

Meeting 306
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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Highlight your sponsors in organic ways. It’s one of the most powerful forms of marketing.

Marketing 296
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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Know your audience. Make sure it stays true to audience needs. A good hybrid strategy also expands audience reach and event lifecycle.

Speakers 244
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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. Effective event branding can also help to attract sponsors, increase media coverage, and generate brand loyalty, both for the event and its sponsors.