Convene by PCMA

MARCH 8, 2024

Want your followers to feel that they’re right alongside you during an internal planning session, event setup or on-site networking party? Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did. Make it a meme.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. Consumers today are making decisions based on a broad set of digital networks — but they’re not doing so in isolation. Experiential Activations, Continued. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Listing your event on these websites connects you with your target audiences.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Be a matchmaker.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

OCTOBER 4, 2021

Engaging/exploring with visitors” is the top reason attendees say they attend in-person events, followed closely by networking with both exhibitors and peers. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Knowing key exhibitors won’t be participating is the No.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

OCTOBER 31, 2022

As a result of a marketing campaign that constantly evolves to reflect market forces, the shifting media landscape, and changing audience behaviors, IBIE’s attendance has continued to grow over the last few editions — including at its most recent event, Sept. Robust influencer marketing activities.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Agency Location Description 160over90 New York, NY 160over90, an award-winning cultural marketing agency within the Endeavor network, boasts 800+ thinkers, doers, and makers globally.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.

Media 52

Media Public Relations Publishing Vendor 52

Motivation Excellence

JANUARY 26, 2019

From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. Take some time to understand your target audience and what they want. Some businesses struggle to understand what their audience wants.

Communications 130

Communications Communications Marketing Marketing 130

Social Tables

JULY 31, 2018

As you begin recruiting people from your network to join your fundraising team (aka your “committee”), it’s important to focus on specific roles within the team. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 149

Sponsors Logistics Vendor Events 149

Endless Events

SEPTEMBER 10, 2019

” But being able to have that sense, and being able to be so real, I think that will hopefully get the audience to say, “Us too. “And I thought I wanted to go into public relations. “So my network as a student, I was already being exposed to NACE, ILEA, MPI, and I started getting involved from there.

Events 237

Events Production Public Relations Manufacturing 237

Social Tables

JULY 31, 2018

As you begin recruiting people from your network to join your fundraising team (aka your “committee”), it’s important to focus on specific roles within the team. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

Bizzaboo

DECEMBER 4, 2023

The event planning team collaborates with marketing to create compelling content that resonates with the target audience. Lead Generation and Follow-up During the event, the event planning team facilitates opportunities for lead generation through networking sessions, product demonstrations, and interactive workshops.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

DCI

MARCH 20, 2023

According to the Muck Rack State of Journalism Report , online newspapers and Twitter are the most popular sources of news for journalists, with Twitter being the most valuable social network for them. Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1.

Media 52

Media Trends Site Selection Public Relations 52

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Crowdriff

JANUARY 21, 2019

Instead, you need to meet audiences where they are. Visit Savannah, for example, used the polling feature to collect feedback from users and build an audience-directed tourism video that continues to live on its website and YouTube channel today. In the coming year, make sure you’re prepared to meet your audience wherever they are.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. The following technologies are related to Web 3.0, This enables more effective measurement and focus on audience segmentation — think buyer types, journey mapping, etc. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105