Audience Event Marketing Networking Public Relations 
Endless Events
JULY 6, 2020
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Be Upfront With The Event Agenda.
Bizzaboo
APRIL 19, 2023
Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.
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Convene by PCMA
AUGUST 25, 2023
Courtesy Tech Ladies) Professionals, especially Gen Z, seem hungry to be a part of private networks that often vet their members and offer exclusive benefits. Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech.
Convene by PCMA
OCTOBER 10, 2022
While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience.
Convene by PCMA
DECEMBER 30, 2021
“We channeled our certainty into a communications strategy that would instill confidence into our audience. Clarion Events reimagined the exhibit floor plan for Insuretech Connect, building around “meaningful areas of the show floor that were dedicated to learning and networking.” Courtesy NBAA).
Convene by PCMA
JANUARY 12, 2023
He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. Consumers today are making decisions based on a broad set of digital networks — but they’re not doing so in isolation. Experiential Activations, Continued. On the Web.
Convene by PCMA
MARCH 8, 2024
Want your followers to feel that they’re right alongside you during an internal planning session, event setup or on-site networking party? Share insights into what is going on behind the scenes in planning or event setup, like in this example from VMX. Showcase behind the scenes. Make it a meme.
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