Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Humanize your brand.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 12, 2023

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

OCTOBER 4, 2021

At least 80 percent of trade-show attendees and 83 percent of exhibitors are vaccinated — rates much higher than the latest CDC figures for vaccination nationally, which show that 56 percent of the population has been fully vaccinated. Here are some takeaways from those studies. 1 reason attendees wouldn’t attend.

Public Relations 98

Public Relations Trade Show Events Prospect 98

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Agency Location Description 160over90 New York, NY 160over90, an award-winning cultural marketing agency within the Endeavor network, boasts 800+ thinkers, doers, and makers globally.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

APRIL 20, 2023

Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. evolves in this direction, it may present event producers with new methods of audience engagement.

Technology 105

Technology Technology Events Event Marketing 105