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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Having served in both sales and operational roles over the past 20 years, Nichol brings strong experience and an extensive network. Najera spent 12 years leading marketing and public relations at MSD México; he also ran his own marketing agency for six years and developed a special passion for hospitality during four years with Fairmont.

eCommerce 265
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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Humanize your brand.

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MICE professionals

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options. On the Web.

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8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. On the Web.

Logistics 105
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8 Reasons to Gather at In-Person Events

Convene by PCMA

At least 80 percent of trade-show attendees and 83 percent of exhibitors are vaccinated — rates much higher than the latest CDC figures for vaccination nationally, which show that 56 percent of the population has been fully vaccinated. Here are some takeaways from those studies. 1 reason attendees wouldn’t attend.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

For example, if you are hosting a trade show, you might want to set a goal of generating 100 leads. Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Agency Location Description 160over90 New York, NY 160over90, an award-winning cultural marketing agency within the Endeavor network, boasts 800+ thinkers, doers, and makers globally. Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in trade shows, events, and exhibits.