Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Advertising 100

Advertising Audience Platform Social Media 100

Traveler's Q

DECEMBER 14, 2023

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

Website 130

Website Online Social Media Promotion 130

DCI

JUNE 20, 2023

As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. Increase Visibility Accessible content is also better for search engine optimization (SEO). Here are a few reasons why. 1.

Social Media 86

Social Media Media SEO Platform 86

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. live stream) to a virtual audience. live stream) to a virtual audience. Obviously, the two types of audiences won’t get the exact same experience. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. Travel Storytelling and Destination Marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Eventtia

SEPTEMBER 9, 2022

For example, food magazines would be better platforms to run PR for food events. The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. Think local.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Bizzaboo

MARCH 20, 2023

Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications. Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. Connecting custom URLs to the Bizzabo website editor for a branded URL is easy.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications. Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. Connecting custom URLs to the Bizzabo website editor for a branded URL is easy.

Website 52

Website Event Marketing Planner Marketing 52

Leonardo

JANUARY 26, 2022

Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. . walk their own path while still following SEO and user experience best practices. A hotel near you may be close to the same attraction, but are they using their website to market that fact? .

Website 71

Website SEO Booking Social Media 71

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

Marketing 26

Marketing Marketing SEO Automation 26

Crowdriff

MAY 14, 2019

CrowdRiff , the leading visual marketing platform for travel and tourism brands, will host its inaugural travel marketing conference in Toronto this November. CrowdRiff is an AI-powered content marketing platform purpose-built for the travel and tourism industry. About CrowdRiff.

Conference 52

Conference Marketing Marketing Travel 52

Stova

MARCH 25, 2024

If you're on the hunt for your next event registration software, consider these tips to help you stay on track and find the platform of your dreams! Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more.

Registration 40

Registration Social Media Event Apps Website 40

Social Tables

APRIL 23, 2019

For example, Lesbians Who Tech is a real event with a name that gives the reader an immediate understanding of who the audience is and kind of what attendees will be doing. It excites your audience. Try any combination of the following exercises and event name ideas to come up with something both you and your audience will love.

SEO 139

SEO Events Audience Social Media 139

Bizzaboo

MARCH 1, 2023

With so many different ways to market your event, it’s hard to know how to successfully promote your events. The key is to break down your event strategy into smaller initiatives to make it more manageable, which is exactly what we do in this ultimate guide to event promotion and marketing. Table of Contents What is event promotion?

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

With so many different ways to market your event, it’s hard to know how to successfully promote your events. The key is to break down your event strategy into smaller initiatives to make it more manageable, which is exactly what we do in this ultimate guide to event promotion and marketing. Table of Contents What is event promotion?

Promotion 52

Promotion Registration Social Media Sponsors 52

Eventtia

MAY 25, 2023

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership.

Hospitality 119

Hospitality Advertising Website Booking 119

AltexSoft Travel

MARCH 23, 2022

Before diving in, watch how tours and attractions market works. A tour operator is a travel company that devises the trip, books its components, markets it, and sells to travelers or travel agents. Some platforms also come with dynamic pricing capabilities so that you can adjust your rates for groups, seasons, and so on.

Booking 52

Booking Technology Technology Travel Agent 52

Bizzaboo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

Marketing 105

Marketing Marketing Conference SEO 105

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. There is no time to think about whether our audience will care. To succeed, the event marketer of the future needs to stay on top of the event marketing game.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Product Marketing Summit Chicago 2023 11/15/23 Chicago, IL Nov.

Marketing 105

Marketing Marketing Conference Affiliate 105

Stova

MARCH 14, 2024

They inspire your audience to click through, sign up, and get excited about attending. Make life easy with a single platform streamlining the entire user experience, from registration to networking and onsite engagement. Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. Simplify marketing.

Website 64

Website Registration SEO Speakers 64

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Driven by insane competition, airlines relied upon many tools to survive on the market. Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Social Tables

MAY 14, 2019

For small events where you know your audience, putting together and reaching a guest list can be simple. The larger and more complex the audience, the more helpful it can be to bucket potential attendees into personas based on commonalities. Plus, something like say, digital marketing might not exactly be your forté.

SEO 141

SEO Proposal Sponsors Events 141

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. Your website is for everyone.

Website 111

Website Automation SEO Prospect 111

Bizzaboo

DECEMBER 18, 2022

Event Marketing. To make the most out of your event management platform, it’s important to choose a solution that easily integrates with the other tools your team uses every day. Audience Reactions. of event marketers say it’s harder to create memorable experiences for virtual event attendees. Event Engagement.

Management 123

Management Sponsors Registration Speakers 123

Bizzaboo

OCTOBER 18, 2023

This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Audience Reactions According to Bizzabo data , 52.9%

Management 110

Management Sponsors Registration Speakers 110

AltexSoft Travel

FEBRUARY 15, 2022

We’ve touched on the topic of website localization earlier, and in this article, we want to dive deeper into the technicalities of an adaptation process and share our experience of adjusting travel platforms to foreign markets. But first, let’s briefly recap the basics. What is localization and how to approach it?

Website 52

Website Travel Travel SEO 52

Social Tables

APRIL 20, 2022

Through the rise of virtual events , planners have been able to extend their reach and scale their events to a wider audience. Event technology platform Hopin offers real-time language interpreting directly within their live streams through their partnership with Interprefy. Live translation in action. QR codes. “If Get Started Free.

Event Technology 204

Event Technology Technology Technology Trends 204

Stova

MARCH 23, 2023

It connects online and on-site audiences through shared content and experiences. When utilized efficiently, these formats can broaden audiences, establish fresh revenue streams, boost sustained engagement, and minimize risk while also reducing environmental impact. Identify your audience. Where are they located?

Audience 40

Audience Speakers Online Event Technology 40

Bizzaboo

NOVEMBER 22, 2023

As we enter 2024, the event industry continues to thrive and transform, adapting to new technologies and audience expectations. Experiential marketing : These agencies focus on having consumers interact with the brand in real-life, in-the-moment ways to result in a positive experience. Welcome to the future of event planning!

Events 52

Events Advertising Communications Communications 52

Tourism eSchool

DECEMBER 20, 2022

Key Benefits of Passion-Interest Marketing High Yielding Visitors. Step 1: Undertake an Product/Experience Audit Having an exhaustive list of the experiences within your destination is a key piece of intel a marketer needs to sell a destination. Influencers are a great way to get increased exposure to a particular niche audience.

Travel 52

Travel Travel Website SEO 52

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). or “which topic clusters are resonating with my audience?” Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). or “which topic clusters are resonating with my audience?” Don’t you dare!

Website 26

Website SEO Public Relations Platform 26