Eventtia

DECEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 48

Marketing Marketing SEO Automation 48

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. Why not grab some ideas from other conferences like E3?

Trade Show 214

Trade Show SEO B2B Automation 214

DCI

JUNE 20, 2023

As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. Increase Visibility Accessible content is also better for search engine optimization (SEO). So, how can you make your social media marketing accessible?

Social Media 86

Social Media Media SEO Platform 86

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Eventtia

SEPTEMBER 9, 2022

Provide essential event information like name, date, time, and location. The purpose of any event should be clear—whether it’s connecting with stakeholders, creating awareness in a new market, etc. Moreover, it should align with your company’s objectives, specifically your marketing goals. It must also help to drive sales.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. live stream) to a virtual audience. Planning Two Different Event Experiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Leonardo

JANUARY 26, 2022

Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. . You need to include key information travelers are looking for (such as your location, contact information, and a link to your booking engine), but contemporary websites should be an engaging and dynamic experience.

Website 71

Website SEO Booking Social Media 71

Bizzaboo

MARCH 20, 2023

Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. Agenda Builder Bizzabo's agenda builder lets event organizers create branded, embeddable event agendas with pre-set filters to create session tracks for unique audience segments.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. Agenda Builder Bizzabo’s agenda builder lets event organizers create branded, embeddable event agendas with pre-set filters to create session tracks for unique audience segments.

Website 52

Website Event Marketing Planner Marketing 52

National Association For Catering ane Events

JULY 8, 2021

If you’ve invested heavily into marketing, a low return on high traffic can certainly feel discouraging. You serve a specific location, whether you operate locally, state-wide, or nationally. In Google Analytics, run the Location report (under Audience >> Geo) and set it to the level of your market (i.e.,

SEO 52

SEO Social Media Website Audience 52

Leonardo

MARCH 16, 2022

And after all that work to build a tantalizing offer, hotels need to properly market them. Having annual or repeat offers is a great way to build up your email marketing rolodex and catch the spur of the moment, impulsive shoppers. A better strategy is to sell based on experiences. 4 Aspects Travel Shoppers Look For in Special Offers.

Website 82

Website Booking SEO Marketing 82

Endless Events

OCTOBER 26, 2018

Events are all about creating connections—connections between attendees, connections between an organization and its members, connections between a brand and its audience. Decide how you want to categorize your attendees—job title, geographical location, interests within the industry, you name it—and break people up accordingly.

Networking 317

Networking Events Conference Attendee 317

Eventtia

MAY 25, 2023

SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

Bizzaboo

MARCH 1, 2023

With so many different ways to market your event, it’s hard to know how to successfully promote your events. The key is to break down your event strategy into smaller initiatives to make it more manageable, which is exactly what we do in this ultimate guide to event promotion and marketing. Table of Contents What is event promotion?

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

With so many different ways to market your event, it’s hard to know how to successfully promote your events. The key is to break down your event strategy into smaller initiatives to make it more manageable, which is exactly what we do in this ultimate guide to event promotion and marketing. Table of Contents What is event promotion?

Promotion 52

Promotion Registration Social Media Sponsors 52

Social Tables

SEPTEMBER 20, 2017

In a perfect world, your hotel would be so well-known that word-of-mouth was the only marketing you relied on. But reality check: that’s not how hotel marketing works. So we decided to put together a list of five hotel PPC strategies you can incorporate into your marketing plan in order to jumpstart bookings now. Have a budget.

Booking 60

Booking SEO Location Marketing 60

Bizzaboo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

Marketing 105

Marketing Marketing Conference SEO 105

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice. How metasearch engines work.

Hospitality 119

Hospitality Advertising Website Booking 119

Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Product Marketing Summit Chicago 2023 11/15/23 Chicago, IL Nov.

Marketing 105

Marketing Marketing Conference Affiliate 105

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. There is no time to think about whether our audience will care. To succeed, the event marketer of the future needs to stay on top of the event marketing game.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Stova

MARCH 14, 2024

They inspire your audience to click through, sign up, and get excited about attending. Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. Stick to the essentials instead, like the dates, location, and registration link. Include speaker names, session titles, locations, dates, and times.

Website 64

Website Registration SEO Speakers 64

AltexSoft Travel

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Driven by insane competition, airlines relied upon many tools to survive on the market. Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Social Tables

MAY 14, 2019

For small events where you know your audience, putting together and reaching a guest list can be simple. The larger and more complex the audience, the more helpful it can be to bucket potential attendees into personas based on commonalities. Plus, something like say, digital marketing might not exactly be your forté.

SEO 141

SEO Proposal Sponsors Events 141

Bizzaboo

DECEMBER 18, 2022

Event Marketing. Your event management software solution should be feature-rich by design, giving you everything you need to build, manage, and execute events in one central location. Audience Reactions. of event marketers say it’s harder to create memorable experiences for virtual event attendees. Event Engagement.

Management 123

Management Sponsors Registration Speakers 123

Bizzaboo

OCTOBER 18, 2023

Centralized Management Hub Your event management system should be feature-rich by design, giving you everything you need to build, manage, and execute events in one central location. Audience Reactions According to Bizzabo data , 52.9% of event marketers say creating memorable experiences for virtual event attendees is harder.

Management 110

Management Sponsors Registration Speakers 110

Bizzaboo

NOVEMBER 22, 2023

As we enter 2024, the event industry continues to thrive and transform, adapting to new technologies and audience expectations. Experiential marketing : These agencies focus on having consumers interact with the brand in real-life, in-the-moment ways to result in a positive experience. Welcome to the future of event planning!

Events 52

Events Advertising Communications Communications 52

Social Tables

APRIL 20, 2022

Through the rise of virtual events , planners have been able to extend their reach and scale their events to a wider audience. QR codes are fantastic design additions to physical marketing tools such as event flyers, speaker business cards, and postcards for event ticket leads. Try diagramming your event with easy technology.

Event Technology 204

Event Technology Technology Technology Trends 204

Stova

MARCH 23, 2023

It connects online and on-site audiences through shared content and experiences. When utilized efficiently, these formats can broaden audiences, establish fresh revenue streams, boost sustained engagement, and minimize risk while also reducing environmental impact. Identify your audience. Where are they located?

Audience 40

Audience Speakers Online Event Technology 40

AltexSoft Travel

FEBRUARY 15, 2022

We’ve touched on the topic of website localization earlier, and in this article, we want to dive deeper into the technicalities of an adaptation process and share our experience of adjusting travel platforms to foreign markets. But first, let’s briefly recap the basics. What is localization and how to approach it?

Website 52

Website Travel Travel SEO 52

Bizzaboo

OCTOBER 16, 2023

of event organizers say that events are now emerging as the most critical marketing channel. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Venue location: Choose a venue that is easily accessible by potential participants, organizers, and speakers.

B2B 52

B2B Speakers Sustainability Events 52

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. or “which topic clusters are resonating with my audience?”

Website 26

Website SEO Public Relations Platform 26

AltexSoft Travel

JUNE 21, 2023

Comparing your hotel’s ADR with that of your competitors can bring significant market positioning insights to light. If your ADR is lower than what the market has, it might indicate that your property provides more value than you currently charge for. Sounds great, right?

Hospitality 52

Hospitality Management Booking Networking 52

Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

Event Marketing 252

Event Marketing Marketing Marketing Social Media 252

Bizzaboo

NOVEMBER 15, 2018

2 days focused on what to expect in the next 12 months in marketing technology. Co-located with Virtual Assistant Summit. Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics. July Conferences. August Conferences. September Conferences.

Conference 141

Conference Events Technology Technology 141

Eventtia

OCTOBER 26, 2022

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. Attracting website visitors with strong branding and marketing best practices so they’ll be convinced to register for the event.

Website 62

Website Prospect Registration Events 62

AltexSoft Travel

DECEMBER 23, 2019

The market is extremely competitive and it undergoes changes, becomes increasingly more digital. This calls for quite intricate approaches to marketing, distribution, and travel products themselves. Understanding the travel agency market. Leading players holding the market. Let’s talk about challenges first.

Online 23

Online Travel Travel Marketing 23