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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

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Lead Retrieval for Exhibitors: Strategies for Trade Show Success

Maritz Global Events

Understand Your Audience. Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. Immediate Automated Trade Show Follow-up. do not compete with lead retrieval, but complement it.

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

The challenge is designing events that speak to the needs of an audience that changed over the last three years. Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady. Jennifer O’Grady.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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How to Plan Better Medical Meetings by the Numbers

Smart Meetings

Megan Finnell is director of meetings and conferences for Medical Group Management Association (MGMA) and Timothy Simpson is brand and engagement chief strategist with Design Studio by Maritz Global Events. On the other side of the coin is the perception of your communities, audience and guests you’re looking to engage.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

It’s worth checking out if you’re looking for help attracting and engaging particular audiences or for tips on creating the right type of exhibition. There is honestly something here for every event planner, but what we think sets this blog apart is their “Behavioral Change” category. Do you love the tech aspects of events?

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What Event Sponsors Want

Convene by PCMA

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Post-COVID trade show realities.