Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately.

Audience 59

Audience Event Apps Registration Attendee 59

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

Platform 317

Platform Sponsors Events Social Media 317

Convene by PCMA

JULY 17, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Create and publish recommended itineraries.

Attendee 98

Attendee Publishing Events Consulting 98

MeetingPool

MAY 28, 2022

What sets Snöball apart as a community marketing and audience growth platform for event professionals? We built it to allow as much flexibility as possible and to run a diverse type of audience-based campaigns—pre-event to post-event. How can marketers tap into a new audience?

Audience 52

Audience Marketing Marketing Registration 52

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Endless Events

JUNE 10, 2022

It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Check Your Event ROI.

Meeting 348

Meeting Sponsors Audience Events 348

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity.

Conference 105

Conference Social Media Sponsors Registration 105

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Create a webinar marketing strategy.

Registration 158

Registration Virtual Events Advertising Social Media 158

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Find out how Bizzabo helps the world’s top event marketers build more events that matter. and/or its affiliates in the U.S. All rights reserved.

Event Technology 116

Event Technology Platform Technology Technology 116

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you.

SEO 245

SEO Marketing Marketing Website 245

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Find out how Bizzabo helps the world’s top event marketers build more events that matter. and/or its affiliates in the U.S. All rights reserved.

Event Technology 69

Event Technology Platform Technology Technology 69

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

MARCH 13, 2023

In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Optimize your event page to reach the largest audience. Ensure event success from the start.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

DECEMBER 29, 2023

In an age where event marketers increasingly need to prove ROI for every dollar they spend, treating events as a “one-and-done” no longer suffices. To get the biggest bang for their buck, today’s leading event teams work diligently to create, cultivate, and engage robust event communities that stay connected all year round.

Marketing 59

Marketing Marketing Events Online 59

Bizzaboo

OCTOBER 18, 2023

Using these channels, you can keep conversations focused on specific topics, tracks, or personas while allowing attendees to discuss distinct topics during live sessions and get the most out of your event. Audience Reactions According to Bizzabo data , 52.9% Event Marketing Software Must-haves 18.

Management 110

Management Sponsors Registration Speakers 110

Stova

MARCH 30, 2023

Why is post-event engagement so important? Capitalizing on a successful event should not be left to the last minute. Post-event marketing is one of the most important aspects of event planning – it’s right up there with pre-event marketing. What are some post-event engagement examples?

Social Media 52

Social Media Events Sponsors Publishing 52

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an event app. But an event app is an efficient way of recording proof that the intended behavior has happened and then measuring the results. What was the outcome?

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Endless Events

NOVEMBER 16, 2018

Much of what the program administrators do is towards the beginning of the event planning process. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. Duties include: Taking pictures and video during the event. Disbursing event swag.

Event Planning 325

Event Planning Events Social Media Trade Show 325

Bizzaboo

MARCH 13, 2023

In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

JULY 18, 2022

From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, event marketer, or event influencer, these leaders are redefining the events industry from top to bottom.

Meeting 105

Meeting Events B2B Consulting 105

Bizzaboo

OCTOBER 16, 2022

You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and event marketing examples you can learn from to improve the attendee experience at each event.

Attendee 98

Attendee Speakers Events Networking 98

Bizzaboo

MARCH 18, 2024

Firms like Gartner , Forrester , IDC , and others regularly publish research that can guide your technology decisions. Each has its own methodology and focus areas, from in-depth product evaluations to market forecasts and trends. This clarity will help you focus on relevant sections within analyst reports.

Technology 59

Technology Technology Vendor Event Technology 59

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based

Management 98

Management Events Advertising Consulting 98

Bizzaboo

MAY 10, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. This allows you to build and nurture a trusting relationship between your audience and your organization.

Sponsors 52

Sponsors Speakers Attendee Audience 52

Bizzaboo

OCTOBER 9, 2023

After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. It’s not just about finding any speaker; it’s about finding the perfect speaker who resonates with the event’s theme and captivates the audience.

Speakers 52

Speakers Logistics Audience Events 52

Bizzaboo

OCTOBER 11, 2023

Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

Event Technology 105

Event Technology Technology Technology Registration 105

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Registration Social Media Sponsors 52

Eventtia

OCTOBER 9, 2023

Here’s how you can structure it: Summarize the key event details. Cover details like the event name, date, location, and critical requirements. Understand your audience. Recognize who your event caters to. Clearly articulate what makes this event (and the products or promotions it features) unique.

Event Planning 88

Event Planning Retail Registration Events 88

Bizzaboo

MARCH 18, 2024

Firms like Gartner , Forrester , IDC , and others regularly publish research that can guide your technology decisions. Each has its own methodology and focus areas, from in-depth product evaluations to market forecasts and trends. This clarity will help you focus on relevant sections within analyst reports.

Technology 40

Technology Technology Vendor Event Technology 40

Bizzaboo

NOVEMBER 28, 2022

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

Event Technology 98

Event Technology Technology Technology Registration 98