Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.

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Meeting Panel Attendee Online 246

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

AUGUST 31, 2018

Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips?

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Certification Virtual Events Event Planning Trade Show 212

Endless Events

APRIL 20, 2018

This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. Marketing to Millennials 101.

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Marketing Marketing Registration Regulations 259

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity.

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Conference Social Media Sponsors Registration 105

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

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Social Media Registration Virtual Events Audience 176

Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Cait Brown ‘What people say about you online is more important, powerful, and credible than what you say about yourself.’

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Audience Event Marketing Speakers Online 64

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

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Social Media Event Apps Sponsors Website 130

InEvent

FEBRUARY 23, 2024

Navigating the complexities of event planning, you understand the importance of a strong online presence. Your event’s website is more than just a digital brochure; it’s the cornerstone of your marketing strategy, the first point of contact with your audience, and a critical tool for driving registrations and engagement.

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Website Planner Registration Online 52

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. Define Event Marketing Goals. Number of free registrants.

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Social Media Promotion Media Registration 91

Bizzaboo

AUGUST 15, 2022

Webinars are one of the most affordable and impactful event marketing vehicles. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. . For example, webinars need to deliver on whatever you sell the audience on the event registration page.

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Registration Speakers Audience Preparation 98

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. Understand your audience. Guarantee technical support.

Event Planning 88

Event Planning Retail Registration Events 88

Convene by PCMA

FEBRUARY 25, 2022

Bear Analytics ’ IQ platform made Global Pet Expo’s data “more granular and behavioral based,” enabling show management, Bonifati said, to tailor messaging specific to different registrant groups, or personas, for the online event, which was never meant to be a virtual replication of the physical event. “It Data Insights.

Trade Show 98

Trade Show Registration Events Online 98

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Determine your purpose.

Attendee 122

Attendee Audience Public Relations Online 122

Endless Events

AUGUST 10, 2018

Then, try to really engage visitors to achieve your event goal: to get leads. And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. Is Your Audience Bored? Click To Tweet.

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Trade Show Audience Training Attendee 168

Eventtia

AUGUST 12, 2022

If you’re planning to dabble in influencer marketing this year and aren’t familiar with the term, let’s take a look at what the buzz word of the year means. Influencer marketing is a form of marketing where a company forms a partnership with an influential industry expert to increase brand exposure online and offline.

Marketing 62

Marketing Marketing Social Media Audience 62

Bizzaboo

APRIL 22, 2024

The Push for a Consolidated Event Tech Stack The drive toward tech consolidation is clear, as event organizers seek streamlined solutions that seamlessly handle virtual and in-person formats. This strategic use of data sets apart successful events in today’s technology-driven landscape.

Event Technology 98

Event Technology Trends Technology Technology 98

MeetingsNet

MAY 25, 2023

The new feature is available across the firm's event marketing and management platform, in areas including attendee hub, registration, and Cvent supplier network, among others. In its first phase, Project Spark offers business-event strategists access to a generative A.I. platform still under development. “We

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Proposal Platform Events Technology 105

Bizzaboo

OCTOBER 11, 2023

Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life. Today, event marketers have an array of technologies to choose from and incorporate into their event tech stack. Read “ How to Set Event Planning Goals To Achieve Success.”

Event Technology 105

Event Technology Technology Technology Registration 105

Smart Meetings

NOVEMBER 9, 2018

These attendees are not casual click-throughs or passive demo audiences. They are actively engaged with your messages and, if all goes well, they will be glad to hear from you after the event’s conclusion. Though registration information is handy, it is far from comprehensive. How extensive was the planning?

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Registration Prospect Contracts Contracts 171

Eventtia

JUNE 8, 2023

Virtual event management The quick rise of online events has quickly forced us to take our know-how of in-person event management and adapt it to the virtual world. Importantly, this will give you the foundations to start designing your event so go through every detail, however, small it may be. What’s the format?

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Management Logistics Events Speakers 109

Convene by PCMA

AUGUST 25, 2023

While this is a mainstay of associations, these online communities provide a smorgasbord of ways to connect immediately — large, medium, and small groups, and subsets by industry, role, identity, and more. They can also choose to attend online and in-person events. Offer on-demand content for registrants after the conference.

Networking 52

Networking B2B Public Relations Events 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Optimize your event page to reach the largest audience. Ensure event success from the start.

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Promotion Social Media Vendor Audience 88

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

NOVEMBER 17, 2022

It’s crazy to think how much the events industry has evolved in recent times. Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. A virtual event is an online version of a physical event. Why host a virtual event?

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Virtual Events Online Events Networking 62

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Teams handling travel management can also use various software to sync their team’s travel details with registration data. Marketo, for example, makes automation with other platforms easier. Click To Tweet.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Attendees want experiences that are seamless, engaging, and intuitive. Experiential Activations, Continued.

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Logistics Sustainability Events Public Relations 105

Bizzaboo

NOVEMBER 28, 2022

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

Event Technology 98

Event Technology Technology Technology Registration 98

Stova

OCTOBER 26, 2023

Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. But today, with the profusion of online content, people can learn from experts without leaving home. Networking is now the main driver of in-person event success. How do they rate speakers?

Networking 52

Networking Attendee Event Apps Social Media 52

MeetingsNet

APRIL 18, 2023

A professional emcee isn’t just for introducing speakers—it’s a role that can help with event marketing, audience experience, risk management, and more. If you’re organization is like most, its events could use some help from a professional emcee. What are some of your favorite ways to engage an audience?

Speakers 59

Speakers Audience Preparation Events 59

Eventtia

JUNE 2, 2023

This will help you in evaluating your event’s performance. Identify Your Target Audience Another very important factor to consider early is to define and understand who your target attendees are. Choosing Your Ideal Venue For an in-person event, then your venue selection can literally make or break your success.

Organization 91

Organization Social Media Insurance Events 91

Eventtia

JANUARY 20, 2023

Cvent and its Features Cvent Screenshot Cvent is an event management software that makes organizing events easier and more efficient with features like custom registration forms, customizable emails, room-blocking capabilities, comprehensive reporting, and attendee tracking. You can check the pricing here.

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Registration Automation Vendor Platform 48

Eventtia

JANUARY 20, 2023

Cvent and its Features Cvent Screenshot Cvent is an event management software that makes organizing events easier and more efficient with features like custom registration forms, customizable emails, room-blocking capabilities, comprehensive reporting, and attendee tracking. You can check the pricing here.

Registration 48

Registration Automation Vendor Platform 48

Eventtia

MAY 20, 2022

It was entirely online. Now, your business probably isn’t made up of Ewoks or beeping robots, but the fact is this: Reed Pop, the organiser of this event, went above and beyond to not only create a fantastic event but foster that engagement. A physical goodie bag for a virtual event helps viewers engage more.

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Virtual Events Conference Events Banking 77

Eventtia

DECEMBER 11, 2021

A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience. Event Technology Enhancing Experience.

Event Technology 62

Event Technology Technology Technology Social Media 62