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The Importance of Personalization and Targeting in Your Marketing

Dana Communications

Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. In a survey about attitudes toward personalization , 90% of respondents said “messages from companies that are not personally relevant are annoying” and 44% “are willing to switch to brands who better personalize marketing communications.”

Marketing 206
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3 Surefire Ways for Your Website to Become a Digital Frontrunner

DCI

Over the past several years, we have learned from hundreds of hours working on websites that there are few things digital marketers can count on in ever-changing and quickly evolving trends that lead to digital marketing success. . The sitemap allows your website to have a hierarchy, so people know where to go on your website.

Website 52
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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience.

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Why Pain Points Are Essential for Creating Buyer Personas – and How to Identify Them

Gavel International

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52
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How to Use Social Proof to Market Your Event

Convene by PCMA

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

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5 Small Event Tweaks to Create Big Returns

Convene by PCMA

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Plan with purpose. Target your marketing.