Convene by PCMA

MARCH 25, 2024

Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together. How did you get started in marketing? Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT.

Benefits 303

Benefits Attendee Registration Audience 303

Bizzaboo

JULY 23, 2023

Effective communication plays a crucial role in event success, whether you’re planning a conference, trade show, workshop, or any other event. Things To Do Before You Start Communicating Your Event Before you begin communicating your event, it’s vital to establish your event goals and objectives.

Communications 52

Communications Communications Social Media Audience 52

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

MAY 24, 2023

That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, event marketers are challenged to stand out. Take a look at these next-level event invitation email examples.

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately.

Audience 59

Audience Event Apps Registration Attendee 59

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Audience Social Media Planner 317

Social Tables

JUNE 12, 2024

Consider hiring a graphic designer for event marketing materials. From invitations and banners to registration forms and dinner menus, a qualified graphic designer can create captivating print and online event materials. A great vendor maintains open lines of communication and is available to assist when needed.

Vendor 148

Vendor Contracts Contracts Events 148

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity.

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

Social Media 130

Social Media Event Apps Sponsors Website 130

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

Social Media 176

Social Media Registration Virtual Events Audience 176

Traveler's Q

NOVEMBER 2, 2023

Event mobile apps allow attendees to stay engaged and connected, providing them with all the necessary information at their fingertips. With features such as event agendas, venue maps, speaker bios, and attendee networking, mobile apps enhance the overall event experience.

Event Technology 130

Event Technology Technology Technology Social Media 130

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Social Tables

OCTOBER 20, 2022

They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? leading up to the event.

Registration 158

Registration Virtual Events Advertising Social Media 158

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

Social Media 130

Social Media Promotion Media Marketing 130

ITA Group

APRIL 27, 2021

Event Marketing ROI: A Roadmap to Prove User Conference Experience ROI. There are so many sources and places for data to be generated—including registration, apps, event marketing campaigns, CRMs and more. . First, think about your event objectives. What motivates your audience? Do you have data?

Event Marketing 59

Event Marketing Conference Marketing Marketing 59

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Bizzaboo

OCTOBER 18, 2023

Bizzabo offers simplified and automated workflows with responsive updating, enabling event teams to work more efficiently. User Roles and Permissions Securing sensitive event information is more critical than ever in the age of high-profile data breaches. According to IBM, the average breach in the United States costs $9.44

Management 110

Management Sponsors Registration Speakers 110

Traveler's Q

JANUARY 3, 2024

Top Corporate Event Trends Happening in 2024 In-Person Events Return in Full Force As the world rebounds from the pandemic, experts in the corporate events industry predict a significant uptick in in-person events in 2024. They want to be engaged, entertained, and leave with a memorable experience.

Trends 130

Trends Virtual Events Sustainability Planner 130

Bizzaboo

DECEMBER 18, 2022

Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing.

Management 123

Management Sponsors Registration Speakers 123

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We And Brian Parsely is returning to share new ways to energize cultures with behavioral science and improve communication.

Trade Show 246

Trade Show Panel Sustainability Technology 246

Traveler's Q

MARCH 2, 2023

They are vulnerable here with our coverage of OKRs as well, so take the extra step to effectively delineate the difference between OKRs and SMART goals as they would contextually pertain to corporate event management, information that our top-ranking competitor did not share. How can I find the right venue for my event?

Proposal 130

Proposal Rehearsal Speakers Sponsors 130

Bizzaboo

AUGUST 7, 2023

Choose the Right Ticketing Platform Ticketing for events starts with selecting the perfect event ticketing platform that aligns with your event’s needs, offers seamless integrations, and provides robust features like real-time reporting and a mobile app. Make it visually captivating, informative, and user-friendly.

Registration 92

Registration Social Media Events Advertising 92

Eventtia

MAY 24, 2024

If you’re unfamiliar with the product then carry on reading, as we’re going to dive deep into how it works, its main features, and then take a look at how it compares with event management software , Eventtia. Features : Use website builders and email campaigns to communicate with your ideal audience. What is Splash?

Platform 62

Platform Virtual Events Online Registration 62

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Optimize your event page to reach the largest audience. Ensure event success from the start.

Promotion 88

Promotion Social Media Vendor Audience 88

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept.

Social Media 98

Social Media Media Platform Audience 98

Convene by PCMA

AUGUST 22, 2023

Cognovi Labs uses AI to understand the emotional undertone in textual or transcribed data from publicly available information, including social media and discussion forums, blogs, and the deep web (where contents are not indexed by standard web search engines), as well as from such client data as surveys and call center transcripts.

Social Media 98

Social Media Events Audience Event Apps 98

Bizzaboo

MAY 6, 2024

Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Research competitor events: Understand what similar events are offering to their sponsors.

Sponsors 59

Sponsors Events Benefits Audience 59

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. Digital Experiences.

Management 98

Management Events Advertising Consulting 98

Bizzaboo

OCTOBER 3, 2022

Event organizers are also masters of many other skills. Great communicators: Not only are event planners great at communicating with audiences, but they also keep their colleagues informed of all the latest developments impacting each event. Event Industry News . Corporate Event News.

Certification 98

Certification Events Event Planning Communications 98

Endless Events

JULY 26, 2018

Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event.

Speakers 185

Speakers Audience Sustainability Events 185

Eventtia

DECEMBER 1, 2022

For a virtual event, this may be offering an up-sale like a VIP event with a special guest while a follow-up may include a coupon code for the next event or discount on a store item for attending. How to use data to segment audiences and strategize the right topics.

Automation 62

Automation Virtual Events Marketing Marketing 62

Endless Events

FEBRUARY 19, 2019

On this episode, our iconic guests Avinash Chandarana of MCI Group , and Dru Cutler of Drury Design Group are here to discuss learning and performance design and how it can enhance your event and improve your attendee’s experiences. If you want your information and sessions to stick you need to watch this episode!

Education 197

Education Attendee Event Design Audience 197