Stova

JUNE 30, 2023

By defining your ideal attendees, you can tailor your marketing messages and select appropriate channels to reach them. Craft Compelling Messaging To entice potential attendees, you need to communicate the value and unique selling points of your event effectively.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Sustainability Events Public Relations 105

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Tech Meltdowns. Unreliable WiFi.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

JUNE 30, 2022

We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. Staying Silent May Not Be an Option.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

NOVEMBER 6, 2023

Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors. For another event, research revealed a major benefit for event attendees was getting beyond the salespeople in the booths to talk with the engineering staff who could answer tough, highly technical questions.

Marketing 59

Marketing Marketing Public Relations B2B 59

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Build anticipation by leveraging event speakers and performers.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

OCTOBER 31, 2022

IBIE also called on the power of micro-influencers by encouraging attendees to use a referral marketing tool upon registering. Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. Event marketing focuses on promoting your event to attract attendees and generate interest.

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

JUNE 11, 2023

By managing your event budget effectively, you can increase the chances that your conference is a success and that attendees are engaged and have a good time. This can enable you to stretch your budget while extending your event’s reach and enhancing the attendee experience. Public relations. Paid social.

Conference 59

Conference Insurance Sponsors Social Media 59

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Endless Events

MARCH 24, 2020

“And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. So she’s sitting back and she’s actually outside of the studio, completely away just like a regular attendee would be. “I mean for us it’s sort of like CES.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Convene by PCMA

MARCH 16, 2022

Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. Write up a bio for your event’s keynote speaker, for example, and then sit back as your site funnels that text directly into a feature slot on your homepage, a callout box on your event calendar, and a story item in your next email newsletter.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

AUGUST 22, 2022

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. Invite speakers to be guest bloggers. Interview attendees and speakers on a topic. 2 More: Turn Your Attendees Into Marketers. Christine Johnson.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Convene by PCMA

JANUARY 19, 2023

Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more. Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

DECEMBER 7, 2021

Email marketing may win back some loyal attendees, but it won’t make up for the losses we’ll likely see in markets where the rebound is slower. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion. People gravitate to familiarity,” said mdg’s account director, Marissa Thompson. Encourage Social Sharing.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0,

Technology 105

Technology Technology Events Event Marketing 105