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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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What Event Sponsors Want

Convene by PCMA

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

At large trade shows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear. Humanize your brand.

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4 Takeaways from Big Attendee-Preferences Survey

MeetingsNet

Freeman’s annual gauge of event participants reveals a few differences between attendees of different generations—but many important similarities too. Some examples of other common preferences among different generations of attendees, according to the survey results: • With keynote and other general-session presentations, content comes first.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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Building Sponsor-Worthy Event Experiences

Stova

Attracting attendees to in-person events is becoming increasingly challenging in today's landscape. Lower attendance is reported for major trade shows, while virtual options gain traction due to budget constraints, sustainability concerns, and remote work preferences.

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Surprising Benefits of Holding a Virtual Trade Show

Creative Group Inc

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. Conversely, can they risk missing out on such mega-networking opportunities? Networking. Lead generation.