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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. As attendees become more interested in a more sustainable future, event planners must adapt and provide more regenerative and sustainable approaches to events. Finally, implementing circularity can also benefit attendees.

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. You’ll also find surefire tips and tools to elevate attendee satisfaction.

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Building Sponsor-Worthy Event Experiences

Stova

Attracting attendees to in-person events is becoming increasingly challenging in today's landscape. Lower attendance is reported for major trade shows, while virtual options gain traction due to budget constraints, sustainability concerns, and remote work preferences.

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Surprising Benefits of Holding a Virtual Trade Show

Creative Group Inc

Trade shows are good for business. They educate, raise brand awareness, build relationships, expand reach and… generate leads! By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. Educational sessions.

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Are Family-friendly Conferences in Your Future?

Smart Meetings

Many professionals attend two or more conventions, or trade shows, a year in various locations throughout the United States and the world. These events usually last three to four days, and when you add on travel time, attendees may be gone from their families for a week or longer. This will help narrow down the venue.

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New Report: IMEX 2022 Reached Net Zero Carbon Events Goals

Smart Meetings

10-13 at Mandalay Bay Convention Center in Las Vegas drew 12,068 attendees from 180 countries. Thank you to every attendee and exhibitor who supported our People and Planet pledge, refilled their water bottle or simply opted for a waterwise meal,” she said in the introduction to the report when it was released. “I