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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey. Segment your trade show. Offer private meeting rooms at your show. Create themed lounges.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. You’ll also find surefire tips and tools to elevate attendee satisfaction.

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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

When Maritz studied when 360,000 conference-goers registered for the same 30 trade shows (i.e., 90 show instances) spanning diverse industries over three years, what emerged is how COVID remains the events industry’s biggest plot twist. That includes aligning marketing, pricing, and logistics strategies.

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” It throws a wrench in their trade show marketing routine. Case Study.

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How Planners Are Celebrating GMID 2022

Smart Meetings

For those who couldn’t make it, you can get a free recording for all registrants to download. million convention attendees were hosted in Vegas since the return of trade shows in June 2021. MPI chapters across the U.S. are also celebrating in their respective regions. This was a celebration well earned, as an estimated 2.2

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How To Build the Perfect Registration with Event Landing Page Examples

Bizzaboo

Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page. Keep reading to learn how to make your attendees feel like they’ve won a golden ticket to the hottest event in town.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees.

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