20 Bright Ideas for Personalizing Attendee Experiences
Convene by PCMA
FEBRUARY 7, 2024
Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey. Segment your trade show. Offer private meeting rooms at your show. Create themed lounges.
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