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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. As attendees become more interested in a more sustainable future, event planners must adapt and provide more regenerative and sustainable approaches to events. Finally, implementing circularity can also benefit attendees.

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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Drive Event Growth and Engagement Via Attendee Satisfaction

Endless Events

Have you ever considered attendee satisfaction as the primary focus for your events? In this roundup, we share a few things you can do to know whether your audience really liked your event. Because satisfaction is key to audience engagement, which also leads to audience growth. Dig the Data for Attendee Growth.

Attendee 159
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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

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15 Best Hospitality Trade Shows and Events

Hotel Engine

Then you must not be regularly attending trade shows. We’ve put together a list of the 15 top annual hotel trade shows with a synopsis of what they cover and where they’re happening in the world. There’s even an app available for download that attendees can use to get the most out of this hospitality expo.

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‘Programming Stellar Content That Connects With an Audience’

Convene by PCMA

Potential event attendees still enjoy meeting in person, but they want to make sure they go to the events that are right for them, said Monique Ruff-Bell, TED’s chief program and strategy officer. Your audience is saying] that instead of going to a dozen events, I’m going to pick three to five. Here’s what she had to say.