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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. As attendees become more interested in a more sustainable future, event planners must adapt and provide more regenerative and sustainable approaches to events. Finally, implementing circularity can also benefit attendees.

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MPI NCC ACE: Less Trade Show; More Idea Exchanges

Smart Meetings

Oakland event prioritized DEIB education MPI Northern California Chapter’s Annual Conference Experience moved to Oakland Marriott City Center from its traditional home in San Francisco this week with a new format. Read More : Educational Support Elevates DEI and Could Alleviate Staffing Issues “This is a business issue,” DeShields said.

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7 Arguments for Hiring Top Trade Show Staff

Smart Meetings

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.

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The New Language of Events Spoken by Today’s Audiences

Convene by PCMA

Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. RELATED: Do You Speak Attendee? But, Holsinger noted, what younger generations mean by networking is changing.

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear.

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The Push to Digital Gave Trade Shows a New Business Model

Convene by PCMA

The new business model for trade shows is producing highly valuable, branded, multi-media content. online education) moved into our online competitive space during COVID and now realize they can use off-the-shelf software to produce events and compete for our traditional audiences. Francis Friedman.

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Surprising Benefits of Holding a Virtual Trade Show

Creative Group Inc

Trade shows are good for business. They educate, raise brand awareness, build relationships, expand reach and… generate leads! By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. Lead generation.